Europamundo Vacaciones, one of the most recognized tour operators born in Spain worldwide

Looking back at the company's history, how did Europamundo come about and what were its initial objectives?

Europamundo was born with a clear vocation to offer enriching and accessible travel experiences. From the beginning, the company focused on creating tourist circuits that allowed travelers to discover Europe in a
comfortable, safe and flexible way. We wanted to be more than just a travel provider; we wanted our clients to experience the culture, history and diversity of the destinations they visited. Now it's not just Europe, now it's the whole world.

How would you describe the company's current situation?

Today, Europamundo is one of the most recognised tour operators worldwide, offering more than 2,500 tours on all continents. Despite the challenges the sector has faced in recent years, we have continued to innovate and adapt to the new realities of the market.

Our structure is based on flexibility and sustainability, and that has allowed us to continue growing steadily. In addition, the quality of service, with highly trained guides and a strong commitment to technology, has allowed us to maintain robust growth in all markets.

What types of clients does Europamundo target and why?

Our aim is to reach travellers who are looking for an authentic cultural experience, with the comfort and security that a tour operator offers. We cater to clients of all ages, from families to senior travellers, as well as to solo travellers, as we offer solutions tailored to each type of profile. We especially target those who value personalised service, flexible itineraries and the possibility to explore beyond the typical destinations.

What are the strategic markets for the company?

The United States and Latin America are two of our key markets. In the US, we have seen strong demand from travellers looking to explore Europe in more depth and at a more relaxed pace. Latin America is also key, as we share a strong cultural and language connection that has allowed us to quickly adapt to the needs of this audience. In addition, we continue to expand in emerging markets in Asia and the Middle East, where demand for package tours is booming.

What milestones have marked important changes in the organization that you would like to highlight?

One of the most important milestones was our integration into the JTB group, which allowed us to expand our global network and strengthen our presence in Asia. Another key moment was the launch of our circuits in the USA and Canada, which meant a significant expansion outside Europe.

How do you work internally to stand out in such a competitive market?

Innovation and commitment to quality are fundamental pillars. We work closely with our guides, who are ambassadors of our brand, to ensure that each trip is a unique experience. We invest in continuous training and technology. In addition, we differentiate ourselves by offering experiences beyond the conventional, taking our clients to small towns and lesser-known places, which adds a differentiating value compared to other tour operators.

How do you view the regional markets in which a company with such a broad international presence operates?

Each market has its own particularities, and it is key for us to adapt our offers to local needs. In the US, for example, we have seen a growing interest in combinations of cultural trips and natural experiences, such as tours around Scandinavia or the East Coast of Europe. In Latin America, the focus is on tours that allow visitors to discover the history and culture of Europe, with a strong demand for iconic destinations such as Italy, France and Spain. In Asia, demand is more focused on exotic or less explored European destinations, such as the countries of the East.

What initiatives are you implementing to boost your growth in each region or country?

Continuous work and strengthening strategic alliances with our local operators in each market has always been one of the fundamental keys of Europamundo. In addition, we have expanded our offer of circuits in key regions, such as the USA, with more than 30 new combinations of trips along the East and West Coast.

Sustainability and corporate social responsibility are two aspects that tourism has recently focused on. What is your view on these issues?

Sustainability is a fundamental pillar at Europamundo. We have been pioneers in paving this path and we continue to strive and work, for example, to minimize our environmental impact through
route optimization and the reduction of our carbon footprint. In addition, we are committed to responsible tourism projects that promote respect for local cultures and the development of the communities we visit. In terms of social responsibility, we actively participate in local initiatives that support education and sustainable development in the regions in which we operate.