At this prestigious fair, Guatemala will position itself as one of the most attractive destinations in Central America, showcasing its rich cultural, natural and gastronomic diversity on a global level.
Guatemala will bring to FIT Buenos Aires 2024 a comprehensive exhibition of its most emblematic tourist destinations, including its colonial cities, its majestic volcanoes, its impressive lakes and its vast Mayan legacy. The country will seek to capture the attention of tour operators, travel agencies, influencers and international media, highlighting its efforts to promote sustainable and responsible tourism.
A Destination Rich in History and Culture
Guatemala is a country of contrasts that captivates with its history, traditions and landscapes. As the cradle of the Mayan civilization, it has some of the most important archaeological ruins in the world, with Tikal being one of the most notable sites, declared a World Heritage Site by UNESCO in 1979. The majesty of this site annually attracts thousands of tourists seeking to immerse themselves in the mystical pre-Columbian culture.
At FIT 2024, the Guatemala stand will feature special presentations and audiovisual material that will allow visitors to learn more about the country's history and its main archaeological sites.
In addition to its Mayan heritage, Guatemala is a multicultural destination that combines the ancient with the modern. Colonial cities, such as Antigua Guatemala, with its cobblestone streets, colorful facades and views of volcanoes, offer a unique experience that transports tourists to another era. These architectural gems are also part of humanity's cultural heritage and will be one of the key points that Guatemala will promote at FIT Buenos Aires 2024.
Unique Natural Beauties
Guatemala is a natural destination par excellence. The country has a privileged geography, with more than 30 volcanoes, including the active Volcano of Fire, one of the most impressive in Central America. Its lakes, such as Lake Atitlán, considered one of the most beautiful in the world, surrounded by volcanoes and picturesque indigenous villages, are true magnets for national and international tourists.
Furthermore, Guatemala's biodiversity is astonishing. From its rainforests to its mountains and rivers, the country offers a vast array of ecotourism activities, including hiking, bird watching, rafting, and visits to nature reserves. At FIT 2024, Guatemala will present its ecotourism offering, highlighting environmental conservation and sustainable tourism initiatives, which have been implemented in various regions of the country to preserve its natural wealth.
Gastronomy and Traditions
Guatemalan gastronomy will be another of the pillars that will stand out at FIT Buenos Aires 2024. Visitors will be able to enjoy samples of typical dishes such as pepián, kak'ik and jocon, a fusion of indigenous and colonial flavors that delight any palate. Guatemalan cuisine is a cultural expression that reflects the mixture of its pre-Hispanic roots with European influences, which makes each bite tell a story.
In addition, living traditions, such as the colorful Easter carpets in Antigua, and local fairs filled with traditional music and dance, will be presented as part of the cultural appeal that the country has to offer to tourists seeking authentic and enriching experiences.
Guatemala at FIT 2024: Promoting Sustainable Tourism
During its participation at FIT Buenos Aires 2024, Guatemala will also highlight its commitment to sustainable tourism. The country has implemented a series of policies and projects focused on the conservation of its natural and cultural heritage, as well as the improvement of local communities. These initiatives allow tourism to benefit not only visitors, but also Guatemalans, who are the main guardians of their legacy.
FIT Buenos Aires 2024 is shaping up to be a key opportunity for Guatemala to strengthen its presence in international markets, especially in the Argentine and South American markets, which have shown a growing interest in Central American destinations. Visitors to the fair will be able to enjoy a vibrant presentation of the best that Guatemala has to offer: its nature, culture, history and hospitality.
Guatemala invites all attendees of FIT Buenos Aires 2024 to visit its stand and discover why it is a destination that combines the best of history with the present, nature with modernity, and culture with adventure.