Most of the group's hotels are leisure-oriented resorts, with a strong emphasis on creating a complete experience for guests. "We have a strong focus on gastronomy, entertainment for children and adults, as well as relaxation services such as yoga and stretching classes," said Fernanda.
Among the group's highlights are Wish Foz do Iguaçu and Wish Serrano, awarded as the best family resorts in South America, which reinforces the network's recognition in the sector.
Expansion and gastronomic partnerships
Fernanda also highlighted the Wish Group’s strong presence in several tourist regions in Brazil, such as Foz do Iguaçu, Gramado, Salvador and Porto de Galinhas. In addition, gastronomy plays a central role in the experience offered to guests. All hotels have their own restaurant, and in October, the group will launch a new restaurant at the Wish Hotel in Bahia in partnership with renowned chef Vini Figueira, from Salvador.
Structure for the MICE segment
In addition to leisure tourism, the Wish Group has invested in infrastructure for the MICE (Meetings, Incentives, Conferences and Exhibitions) segment. The chain offers event centers with capacity for large groups in strategic destinations such as Gramado, Foz do Iguaçu, Salvador and Natal. "At Wish Serrano, for example, we have capacity for up to 3,000 people in our event center," Fernanda highlighted.
The combination of leisure-oriented resorts with a robust event structure places the Wish Group in a prominent position for both family and corporate tourism, consolidating its presence in the competitive hospitality market in Brazil.
Report and photo: Mary de Aquino.