Cloudbeds, the leading hotel management software platform, and Mirai, the leader in hotel distribution technology and direct booking optimization, today announced a strategic collaboration aimed at transforming the way hotels manage reservations, distribution and marketing.
By integrating Cloudbeds’ hotel management system (PMS) with Miria’s technology, Cloudbeds properties will gain access to Mirai’s robust distribution network as well as its powerful marketing tools. Meanwhile, this connection will enable Mirai to offer its specialized solutions to a larger group of properties, providing tailored services that meet specific market needs.
Sebastien Leitner, Vice President of Partnerships at Cloudbeds, said: “Our collaboration with Mirari goes beyond a simple integration – it is a strategic partnership that leverages the strengths of both companies. By combining Cloudbeds’ global network of hotel businesses with Mirai’s innovative distribution and marketing solutions, we enable hoteliers to attract, convert and retain more guests. Together, we are increasing revenue and operational efficiency for our customers, setting them up for long-term success.”
Patricia Camba, Director of Global Partnerships & Alliances at Mirai, added: “At Mirai, we see tremendous value in partnering with Cloudbeds to elevate our level of engagement and services to hotels. Cloudbeds’ extensive business network brings us valuable data, innovative strategies and unique market challenges that further strengthen our offering and innovation process. Our collaboration opens up new opportunities for joint growth by offering hotels greater efficiency in their distribution strategies with powerful tools to achieve their goals.”
For Cloudbeds customers, the partnership opens the door to Mirai’s Call Center service and digital marketing solutions, both designed to drive direct bookings and optimize online presence.
Mirai’s call center service ensures that Cloudbeds properties can capture reservations over the phone, offering guests real-time availability, pricing and promotions, thereby increasing direct revenue channels beyond digital platforms.
Mirai’s digital marketing products, including metasearch advertising, search engine marketing (SEM) and social media campaigns, will enable Cloudbeds customers to engage their target audiences more effectively, reducing their reliance on third-party booking sites. With Mirai’s digital marketing expertise, Cloudbeds will be able to leverage tailored strategies to improve its online visibility and drive more traffic to its website.
Fuente: Belvera Partners