In this context, Travel2latam spoke with Rodolfo Espinoza Velázquez, International Sales Manager of Grupo Posadas.
What initiatives have you launched here at FIT Buenos Aires?
As always when we visit Argentina, Buenos Aires is a very important point for us as business partners and the intention is to refresh the brands of Grupo Posadas as a Mexican chain and operator of nine hotel brands, with more than 190 hotels in Mexico, one in Punta Cana and soon one more. We come precisely for that, to promote the brands, to share with you all the news and of course to generate greater alliances with the entire tour operator system in Buenos Aires.
What news can you tell us about the properties?
In the case of Cancun, for example, at Grand Fiesta Americana Coral Beach Cancun, we have three new specialty restaurants that opened almost a year ago, but which are still new to us based on the comments we receive from guests.
On the other hand, we are about to open a more family-friendly hotel in Punta Cana next year, under the Fiesta Americana Unique brand, with which we would have two hotels outside of Mexico. Live Aqua already operates as an adults-only hotel, and now Fiesta Americana Unique is joining the fold.
We are also about to open, in addition to other hotels in the interior of Mexico, one with the Live Aqua brand in Mexico City, a boutique hotel in Mexico City in the Historic Center.
Mexico City is a business city, but at the same time a city of cultural, religious, artistic and sports tourism…
Of course, the truth is that Fiesta Americana, and Grupo Posadas in general, has a strong presence in Mexico. But speaking of the company's top brands, we already have a Live Aqua in the forest area, very close to Santa Fe, and the Live Aqua repertoire is now expanding with one in the Historic Center of Mexico City. The intention is to also cover the needs of that traveler who wants luxury, exclusivity and something small, but within walking distance of all the tourist activities that the district has to offer.
During these days participating in FIT, which properties generated the most interest in your opinion?
Cancun is a destination that we are asked about and that is sold a lot, Punta Cana too, and we have been pleased to note that in the last few months Mexico City and business destinations are in high demand, such as Monterrey and Querétaro, which are also close to Mexico City. It is a pleasant surprise to find that it is no longer just beach vacation destinations that are of interest, but also city or tourist destinations that do not actually have a beach and where we are present with one of the brands.
We are coming to the end of the season, what have been the milestones for the company that you would like to share with us?
Grupo Posadas is characterized by its renewal, by attending to the needs of clients and travelers, and by satisfying just that, creating expectations beyond a vacation stay, but rather a memory, having satisfaction and experience in each of the properties. We have been seeing all of this after the pandemic and with all this growth that has occurred, the changes worldwide, it allows us to detect that a traveler comes with us to enjoy and that we need to pamper him, we need him to come back, to locate us and of course to find his stay with us in Mexico or Punta Cana as a satisfaction, a lived experience that can be repeated.
From what you say, it's been a great year for the network.
Yes, it is an interesting year, a year of recovery, I repeat, with many changes worldwide, but of course it also allows us to focus and pamper the guests who come with us.
What other promotional activities are on the agenda for the rest of the year?
We continue to visit Latin America, we regularly participate in all international fairs and we continue to carry out promotional campaigns with different countries, both in person and remotely, promoting both the offers we have and the new developments in the hotels, renovations, updates and openings so that they can count on them.