Bianca stressed that preparations for WTM Latin America are an ongoing process that involves detailed planning throughout the year. “What we see in the pavilion is a consequence of planning that is exhausted throughout the year,” she said. She explained that the team works with several pillars, such as buyers, marketing, sales and event management, to ensure that the next edition not only meets expectations, but also incorporates improvements based on feedback from the previous edition.
In 2025, the event will focus on “Where Technology Meets Human Contact,” aligning with RX Global’s vision of creating increasingly intelligent events. “We are building an understanding of how technology does not replace, but enhances human contact and business,” said Bianca. She also mentioned that the event will have a strong focus on Latin America, seeking to attract more buyers from that region and continue to strengthen diversity, a central theme of the last edition.
Pizzolito also spoke about the importance of integrating regional specificities into WTM events, which take place in London, Dubai, Latin America and Africa. According to her, although each event has its own characteristics to serve its markets, they all share a common basis that facilitates the participation of exhibitors and visitors. "All events have the same characteristics, although they change according to the specificity of the region," she said.
She announced a technological innovation that will be implemented at WTM Latin America 2025: a QR Code called Collect, which will facilitate the capture of information from exhibitors and visitors, optimizing business generation during the event. "Technology is a great ally in building contacts and boosting business," she concluded.
Interview and photo: Mary de Aquino.