September marked a new record for the month since the historical series began in 1989, with the arrival of 445,389 travelers, an increase of 26.4% compared to September 2023.
In total, 4,897,671 international tourists visited Brazil during the first nine months of 2024. These encouraging data were released this Monday (14) by the Ministry of Tourism, in collaboration with Embratur and the Federal Police.
Marcelo Freixo, President of Embratur, welcomed these results. "September saw a record increase of 26.4% compared to last year, the highest recorded so far for that month. This reflects our effort to promote a wider range of destinations and experiences beyond the typical sun and beach tourism," he explained.
"We are showcasing the diversity of Brazil's offering, its nature, culture, gastronomy and festivals, providing unique experiences throughout the year. This strategy helps reduce the impact of seasonality, boosting tourism even during the months of least activity and ensuring business stability and employment in the sector," Freixo added.
Tourism Minister Celso Sabino was optimistic about the upward trend. "Brazil is strengthening its international brand. We have worked to highlight our cultural, culinary and natural diversity, which can only be found here. Our goal is to achieve double-digit growth in the number of foreign tourists by 2027," Sabino said.
September emerged as the fourth-best month for international tourist arrivals in 2024, after the peak season months of January, February and March.
Argentina remains the leading source country for tourists to Brazil, with more than 1.4 million visitors since the beginning of the year. The United States follows with more than 518,000 tourists and Chile is in third place with 454,225. European countries, including France, Portugal, Germany, the United Kingdom, Italy and Spain, contributed 741,614 visitors who crossed the Atlantic to explore Brazil.
Goals
The National Tourism Plan (PNT) 2024-2027, recently launched by the Ministry of Tourism, aims to position Brazil as the leading tourist destination in South America. The plan sets a target of 8.1 million foreign tourists per year and aims to generate US$8.1 billion in tourism revenue. Based on current trends, Brazil expects to exceed 10 million international visitors in this period.
Source: Embratur.