As part of Colombia's ongoing efforts to promote responsible tourism, topics such as eco-tourism, cultural preservation, and nature-based experiences will be a crucial part of the event and the exhibitors. Colombia’s tourism sector has undergone a remarkable transformation in recent years, evolving from a destination associated with conflict to one recognized for its biodiversity, cultural richness, and innovative travel experiences. The country has become a big example of how tourism can drive positive social and economic change.
Additionally, we are proud to say that 2023 marked a historic year for Colombia, with record-breaking international arrivals, and it has continued into 2024. International travelers are increasingly attracted by Colombia’s unique blend of natural beauty and cultural heritage, from the Caribbean coast to the Amazon rainforest, and the main cities
such as Bogotá, Medellín, and Cartagena.
As it was mentioned before, At WTE, Colombia’s participation will showcase the role of tourism in promoting sustainable development. Workshops and discussions will focus on nature-based travel, Indigenous-led experiences, and luxury eco-tourism, all of which have become major drivers of the country’s tourism strategy. These offerings not only create unique travel experiences but also contribute to the conservation of ecosystems and local cultures.
Tourism in Colombia has become a pillar of sustainable growth. As 'The Country of Beauty,' we invite travelers to discover the incredible diversity of experiences Colombia offers, from our natural wonders to our vibrant cultural traditions.
As the Guest Country of Honor, Colombia's presence at WTE underscores the nation’s growing importance on the world stage, with 25 leading tourism companies showcasing a wide range of experiences aimed at continuing to elevate Colombia as a top global destination. We are very honored to participate in this high class event.
Source: Gobierno de Colombia / Procolombia.