The focus of these trainings is on E-Tourism , sales strategies for destinations and tourism promotion, with the aim of improving the sector's skills in the face of changes in the market.
This project, which will be developed during 2024 and will continue in 2025, has the participation of Hernán Couste, President of AMTUR International, and Mónica Jiménez Campos, Director of AMTUR in Costa Rica, who work together with Lic. Jorge Duarte, Coordinator of Tourism Development of the Costa Rican Tourism Institute in the organization and execution of these training actions.
The collaboration between AMTUR and ICT seeks to support the development of tourism in Costa Rica, promoting the use of digital tools and commercial strategies so that the tourism sector can adapt to new demands.
Source: AMTUR International