High-income tourists seek authentic experiences, such as cultural immersion and personalized itineraries, that go beyond conventional tourism. These travelers seek comfort, exclusivity and high-quality cuisine, which is why exotic destinations, luxurious resorts and luxury cruises are increasingly sought after.
With an eye on the exponential growth of this tourism segment, the market monitors trends to always be able to offer customers a unique experience. And those who are part of this economic group and who want to always be one step ahead usually prospect business at Festuris – International Tourism Fair, which takes place in Gramado from November 7 to 10, at Serra Park.
“The exhibitor who invests in Festuris seeks to position his brand, he has an intelligent strategy, he seeks out specialized travel agencies and negotiates with managers, he seeks the differential and today Festuris is the Fair that delivers this”, explains Kenia Jaeger, coordinator of Espaço Luxury.
The event brings together the main national and international brands from each segment of luxury tourism and brings together decision-making managers who arrive at the event with previously scheduled appointments in the negotiation rounds. This format ensures efficiency, time optimization, business direction and assertive connections, making Festuris the most effective business fair in the Americas.
In addition to the entire negotiation part, Luxury offers an exclusive program with two happy hours, a welcome one on the 8th, and a closing one on the 9th. “This is a relaxed, informal moment, but important to expand and bring negotiators closer together in a lighter way”, ponders Kenia.
NUMBERS - The scheduling phase began on October 7, and in 48 hours, 1,918 appointments were registered in the system. “This monitoring, control and direct contact with agencies ensures that exhibitors have their schedules 100% booked,” notes Kenia.
BLTA (Brazilian Luxury Travel Association) and Xodó will be present with their members. And according to data released by BLTA in partnership with Senac SP, from 2021 to 2022 there was a 32.1% growth in hotel supply, in the same period BLTA members registered an 11.96% increase in revenue, and the total number of guests grew by 11%.
The Luxury Space is celebrating its ninth anniversary and is growing year after year. In the first edition, there were seven brands, including Castelo Saint Andrews, which has been part of the high-end environment since the beginning. In the last edition, the exclusive area brought together 140 national and international brands from the high-end market and this year, among the brands present, 12% of them will be inside the luxury environment of Festuris for the first time, six of them are from Dubai.
This year, the largest space will be occupied by Visit Portugal, which comes to Gramado with its seven regions represented, in addition to important brands from the private sector. The official airline of Espaço Luxury is Tap Air Portugal.
Text: Fernando Gusen.