In this context, Travel2latam spoke with Rocío Rodríguez, Leisure Sales Manager ASO Mexico at Hilton.
What does it mean for Hilton to participate in Cancun Travel Mart?
For us, it is one of the most important fairs, especially because of the hotels we are here today and the new ones we are presenting in the area. We are coming to Cancun Travel Mart to present the properties and talk with our partners to see what else we can do together with them.
How do you describe Hilton's current situation in the context of Mexican tourism?
Hilton is a brand with a lot of recognition. We are trying to penetrate and we are doing well with all our All Inclusive hotels, which is our new brand. I think we are doing a good job and that way we will be able to grow in the Mexican and Latin American markets.
What properties stand out within this region?
The newest property is Hilton Cancun Mar Caribe All Inclusive, which has been very well received here in the hotel zone, especially because it is a hotel where all the rooms face the sea. Hilton Tulum is also spectacular. And the two luxury hotels we have, both Conrad Tulum Riviera Maya and Waldorf Astoria Cancun, are well positioned.
What challenges have you faced in 2024?
I think we had a bit of a challenge with the flights that were activated but are at a higher price than expected. However, travelers continue to come to Cancun, and we are adjusting to their needs so they can visit our hotels.
How do you perceive demand for 2025?
The numbers are growing, and with all the marketing, campaigns and events we are doing for the domestic market in Latin America, we hope that they will come to the hotels and that we will continue to grow even more.