The Trade Show and Events Sector Meeting (ESFE), conceived by Otavio Neto, will celebrate its 20th edition in 2025, reaffirming its prominent role in the MICE sector. The event, which will be held at the Rebouças Convention Center in São Paulo on February 18, 2025, will bring together big names from the trade show, events and tourism market to discuss trends, innovations and opportunities in the segment. With the theme "Boosting the trade show and events sector for 20 years", ESFE 2025 promises a special edition, with enriching content and networking opportunities.
Confirmed Attendance
Among the speakers and participants already confirmed are great leaders in the sector, who will share their visions and experiences accumulated over decades of activity:
- Mauricio Macedo, president of Fiera Milano Brasil, responsible for successful fairs such as Exposec, Fisp and Fire Show.
- Romano Pansera, who co-created Apashow and organized fairs such as Super Minas, Super Rio, and Abav. Today he works as a consultant and mentor, taking groups to international fairs such as Euroshop and Expo 2025.
- Mayra Nardy, portfolio director at RX, responsible for large-scale events such as Feicon and the São Paulo International Book Biennial.
- Paulo Ventura, president of UBRAFE and superintendent director of Expo Center Norte.
- Juan Pablo de Vera, CEO of DIEX Media.
- Claudio Della Nina, general director of RX for Latin America, with a long career in technology companies such as Microsoft and IBM.
- André Campana, head of marketing at Anfacer, organizer of the Revestir Fair.
- Angelo Derenze, general manager of Shopping D&D.
- Toni Sando, executive president of the São Paulo Convention and Visitors Bureau (SPCVB) and Unedestinos.
- Alexandre Sampaio, president of Fbha.
- Professor Luiz Almeida Marins, renowned consultant and anthropologist, a reference in the business management sector.
- Bruno Omori, tourism specialist, who will address the impact of the liberalization of gaming and casinos in Brazil.
- Vinicius Lummertz, former Minister of Tourism and Secretary of Tourism of São Paulo.
- José Roberto Sevieri, CEO of Proma Feiras and a prominent professional in the sector in Brazil, with a long career that reflects his ability to identify trends and his dedication to the growth of the industry.
These are just some of the names that will participate in this special edition of ESFE, which will feature 28 speakers and 70 leading market brands. The program includes business rounds (photo), specialized talks and a tribute lunch, which recognizes the 38 sector leaders who stood out in 2024.
The event promises to be an essential platform for exchanging experiences and boosting the development of the trade fair and events sector in Brazil. With more than 8 hours of content and exclusive networking opportunities, ESFE 2025 reinforces its commitment to the sustainable and innovative growth of the MICE industry.
For more information and registration, visit the event's official website.
About ON Media Group
The ON Media Group, led by Otavio Neto, has been on the air for 29 years, promoting business, events and lifestyle. The group is responsible for the news portal, the Hands ON Magazine and the ON na TV program, broadcast on TV COM and TV Aberta.
Source: Agência Amigo!