The capital of the department of Antioquia, which lies in the Aburrá Valley, is protected by mountains and is an industrial, commercial and financial center that has undergone an urban transformation in recent years thanks to large social investments in culture and art.
Its Flower Fair reflects a cultural legacy that is carried through its streets by its flower carriers. Chosen in 2013 by Citigroup and 'The Wall Street Journal' as the most innovative city in the world, Medellín is always ready to surprise its visitors.
Incentive Travel
Gastronomy, shopping and urban development, palpable in its daily life, make Medellín an unmissable destination for incentive activities. Being one of the 10 Coolest Cities in the world according to Forbes, the city has a wide range of locations and experiences ideal for this type of business trips.
Congresses and Conventions
Medellín has been recognized as the “Best Meetings Destination in Latin America” according to the World Travel Awards. An example of this is that it has hosted important Congresses and Conventions, such as the World of Business Ideas – WOBI (2017); the World Entrepreneurship Congress of the World Economic Forum – Latin America (2016), the UNESCO Annual Conference of Learning Cities (2019) and the OAS General Assembly (2019).
Its infrastructure allows it to support large-scale Congresses and Conventions, in contrast to venues such as the Plaza Mayor Conventions and Exhibitions and the Gran Salón Antioquia of the Hotel.
Events
The city of eternal spring has hosted important events in recent years, such as the South American Games (2010) and the General Assembly of the World Tourism Organization – UNWTO (2015).
In addition to the traditional locations, there are non-traditional venues such as: Botanical Garden – Orquideorama, Plaza Botero, Museum of Modern Art (MAMM), El Castillo Museum and Parque Explora; where high-impact events can be held.
Featured event locations:
Intercontinental Medellin Hotel Convention Center. It has 16 rooms. Maximum capacity: 1,500 PAX
Non-traditional locations:
Joaquín Antonio Uribe Botanical Garden. It has an events and banquet department. Located in the center of Medellín, it is an ideal place for events surrounded by nature. Maximum capacity: 4,000 PAX
José Gutiérrez Metropolitan Theater. Created in 1987, it is currently home to the Medellín Philharmonic Orchestra. Maximum capacity: 1,634 PAX
Antioquia Museum. Founded in 1881, it houses the largest collection of the master Fernando Botero. Maximum capacity: 500 PAX
Pueblito Paisa. Located on the top of Cerro Nutibara, it is a genuine representation of the typical Antioquian town. Maximum capacity: 500 PAX
Fairgrounds:
Plaza Mayor Medellín, 6,000 conventions and exhibitions. It has 5 pavilions with capacity for 153 stands. Extensive experience in international events such as the OAS assembly and the IDB. Since 1971 it has hosted world-class events held in the city. Special permanent free trade zone for services, facilitates all imports and the return of customer merchandise used for display during events, fairs or trade shows. Important articulator and provider of solutions for foreign market needs. Maximum capacity: 6,000 PAX
Hotels:
Between corporate hotels, boutiques and 1,500 vacation hotels, Medellín has one of the largest hotel offerings in the country. Chains such as GHL, Intercontinental, Dann Carlton and Royal are present in the city and reaffirm its potential as a world-class meeting destination. The city has a total of 23 corporate hotels and 2,808 rooms.
Source: Colombia.Travel