Amstar DMC celebrates its 35th anniversary by renewing its brand

As part of its 35th anniversary, Amstar DMC is proud to announce the launch of its new brand identity, representing a transformation aligned with its commitment to offering exceptional destination experiences.

The launch was unveiled during ALG Vacations’ Ascend 2024 conference in Cancun, Mexico. This event was the perfect setting for this important milestone, where more than 1,000 travel agents and strategic partner sales teams witnessed the big announcement, kicking off this exciting new phase for Amstar.

With this refreshed identity, Amstar continues to place guests at the center of everything it does under its new brand essence: “Our Destination is You.” This philosophy reinforces its customer-centric approach and deepens the emotional connection with travelers. The evolution of the logo incorporates two iconic elements: the “message icon,” symbolizing communication in all its forms, and the “map pin,” representing unique destinations and experiences.

This transformation also highlights Amstar's continued evolution to offer only carefully curated experiences, adding over 100 new excursions to its website, amstardmc.com, with many more to come, ensuring a diverse offering for all types of travelers. Additionally, with the newest and largest transportation fleet in the Mexican Caribbean, Amstar reaffirms its commitment to providing trusted services in 32 destinations across 8 countries.

"This new era will allow us to strengthen our position as a leading DMC in Mexico and the Caribbean, providing us with the flexibility to expand into new horizons, while always maintaining our purpose of caring for people so they can reach their best version, whether they are colleagues, partners or guests," said Ray Snisky, President of ALG Vacations and Amstar.

"This rebranding is the result of extensive research and strategic planning, positioning our brand as a trusted destination expert and ever-present guide for our guests, partners and colleagues," said German Schaub, Amstar's Chief Marketing and Communications Officer. "It was also an opportunity to establish a strong identity that highlights our commitment to caring for our customers—listening, valuing and understanding them."

Amstar’s new identity is already present across all of its digital channels and will be progressively implemented in its destinations starting in January 2025. This new brand is a symbol of its innovative vision, reflecting its dedication to excellence, innovation and authentic experiences in destinations.

Source: Amstar DMC.