Wyndham Expands Presence in Latin America and Focuses on Diversity and Inclusion at Festuris Gramado

Wyndham, one of the largest global hotel chains, has 265 hotels in Latin America and the Caribbean. The chain expands its operations in both leisure and corporate tourism, with 18 brands that cater to a variety of audiences, from couples and families to corporate event clients.

Complete Service Strategy

Victor Borgi explains that the chain invests in hotels that offer a complete experience. “Our hotels cater to everyone from business travelers who need comfort for a quick stay to guests who want to spend some time relaxing with their families,” he says. The infrastructure and services are designed to accommodate different profiles, allowing customers to have their needs met in a single location, regardless of the type of trip.

Global Standard and Training

One of Wyndham’s highlights is the Wind & Wind program, which aligns employee training and well-being with a global service standard. This training follows developmental levels, encouraging excellence in all aspects of service. According to Borgi, ensuring a positive work environment is essential for employees to be able to reflect this care in their guest service, creating a standard of hospitality that is maintained in all hotels in the chain.

New Operation Strategy

Borgi also announced a new global operating structure based in Brazil, Mexico and Argentina. With this initiative, Wyndham seeks to strengthen direct relationships with key tour operators, offering special conditions to boost outbound tourism throughout Latin America. This action reflects the chain’s commitment to understanding and meeting local and global needs, building strategic proximity with industry partners.

Focus on Diversity and Accessibility

Another point raised by Borgi at Festuris was the importance of serving specific niches such as the LGBT public, senior citizens and the gastronomic segment. Wyndham seeks to ensure that these guests feel welcomed, with special attention to inclusion and accessibility. “For senior citizens, we look for options that provide greater safety and comfort, and we also work to ensure inclusive hospitality for the LGBT public,” explains Borgi. The gastronomic experience is another differentiator, with hotels offering both regional and international menus, allowing guests to have everything they need without leaving the premises.

Festuris Gramado thus marks a strategic moment for Wyndham, which reinforces its commitment to an inclusive portfolio adapted to the needs of guests in Latin America and the Caribbean.

Report and photo: Mary de Aquino.