Grupo Posadas positions its hotel brands in the London market

In this context, Travel2latam spoke with Nashielli Cortes, Deputy Director of International Sales at Grupo Posadas.

What are the main innovations that Grupo Posadas is presenting at WTM?

We are mainly bringing some openings. We are a group that has approximately 200 hotels in the city in Mexico and also in Punta Cana. Our next opening is in Punta Cana and some in Mexico City with our most important brands. We have 9 brands, of which the openings are Fiesta Americana and Live Aqua soon.

How do you see the event's participation and attendance? 

It's very interesting because you can really find different types of business. Our brand is Mexican and this type of event helps us position ourselves abroad so that people get to know Mexico and its culture, which is very important. We have a lot of clients, we've had many meetings with people from all over the world.

What markets have you noticed are predominant here?

France, the United Kingdom and Spain, in the case of Grupo Posadas, are the countries with which we have had the most contact. South America as well, especially Brazil, Peru and Colombia, which are countries that come to our hotels.

There are authorities of different kinds present. Have you had meetings to generate synergies?

Yes, most of the meetings have been to reestablish ties with clients, and we have coordinated negotiations for 2025 based on this fair.

What results have you obtained in 2024 and what do you expect for 2025?

It has been a good 2024, however, I think we can still have a better year. We may have to make some adjustments to the budget and so on. After the pandemic, it was difficult to position ourselves, but we are now back to the level of 2019.