In an interview, the company's national sales and distribution manager, Diego Lando, spoke about the network's 25 years and the current focus on customer experience and internationalization.
Multi-Brand Strategy and Customer Experience
With over two decades in the market, Intercity Hotéis started with an offer aimed at the mid-scale segment and expanded its portfolio with brands such as Yoo2, which focuses on the upscale public, and now, in partnership with Hilton, has added a line of economy hotels to its portfolio. The chain stands out for its focus on guest experience, both in the corporate and leisure markets. “The idea is to provide a sensorial stay, where the guest finds not only comfort, but also activities such as yoga classes, mixology and gastronomic experiences. This transforms the stay into a unique moment, in addition to the traditional bed and bath service,” explains Lando.
International Expansion and Connectivity
Although Intercity maintains a strong focus on the Brazilian domestic market, the company is seeking to intensify its international presence, especially in Latin America and Europe. Lando commented on the company’s participation in important trade fairs, such as FIT in Buenos Aires and BTL in Lisbon, and highlighted the growth in demand from Argentine tourists, who now represent 80% of foreign guests. Recent air connections with destinations such as Colombia and Portugal have favored the growth in the flow of tourists from these countries to Brazil, opening up new possibilities for the company.
Gastronomy and Regionality
Intercity has also invested in gastronomic diversity to strengthen the local experience. Around 50% of the hotels in the chain have their own restaurants, which bring regional characteristics to the menu. “We are present from Porto Alegre to Manaus and we seek to value local products. Recently, we participated in events such as Restaurant Week to attract local customers to our hotel restaurants, with lunches, brunches and happy hours, expanding the reach beyond guests,” says the manager.
With these strategies, Intercity Hotéis reinforces its presence in an increasingly competitive and globalized sector, focused on offering more than just accommodation, but complete experiences that connect the visitor to the destination.
Report and photo: Mary de Aquino.