Tourism spending is a key economic driver for countries, as it is the amount of money that travelers invest during their stay in a destination, in categories such as transportation, accommodation, food, cultural activities, among others, generating employment, benefiting tourism companies and reinvestment in aspects such as the sector's infrastructure.
“It should be noted that tourist spending depends on factors such as the purchasing power of travelers and currency exchange rates, but also on the services offered and the conditions of the destinations. Therefore, the joint public-private work is what makes it possible for foreigners to choose Colombia over another country for their vacations,” explained Paula Cortés Calle, executive president of ANATO.
The countries whose tourists spent the most on average during their stay in Colombia so far in 2024 were Switzerland, Aruba and the Dominican Republic. In fact, in the case of Switzerland, there has been a growth of 15% compared to the same period in 2023. Likewise, the main categories in which these countries invest their money in our territory are hotels, travel agencies and restaurants.
“Tourist spending is a reflection of global trends, cultural preferences and the dynamism of the world economy. There is one factor that we as a country must take into account and that is the importance of working to improve the conditions of different aspects in the sector so that Colombia becomes more attractive abroad and the entry of foreign currency is encouraged more,” said the union leader.
Source: Credibanco