This growth is supported by the available infrastructure, such as the airport, accommodation of various categories equipped for meetings, smart rooms and conference halls, as well as transfer services and travel agencies trained and specialized in this type of tourism.
The Valletana region is positioned as the ideal setting for the establishment of companies or SMEs from various sectors, ranging from the hydrocarbon industry, construction, agri-food, production, science, technology, energy, trade, among others. This is why the segment is beginning to gain importance with a broad, diverse market niche with a projection of expansion.
What do you need to know about Corporate Tourism?
Starting from the premise that any reason that involves the movement of people, with at least one night's stay and that generates an economic impact, contributes to the activity, we can say that Corporate Tourism is seen as a modality oriented to satisfy the needs of business trips and corporate events of companies or organizations. Whether a CEO travels to close a contract, or staff attend training or participate in events, the reason is networking and development of business relationships.
It is worth noting that Corporate Tourism caters to a specific segment with very different needs than a conventional passenger: they seek efficiency in time and costs, immediacy and specialized assistance. In addition, cities must be prepared with adequate infrastructure and services to receive those who travel for business.
A regional travel agency expands its offering towards Corporate Tourism
Explora Tu Mundo is a Travel and Tourism Company established in Rio Negro since 2020 whose differential is to design experiences in the Alto Valle de Río Negro and Neuquén confluence, through programs that show the identity, production, and natural resources of the region. This type of tourism mainly serves receptive and internal markets. While its services are also aimed at national and international travel, thus reaching a wider audience and offering solutions for all tastes.
Understanding that organizing a trip does not only denote a vacation motive, its owners have begun a strategic expansion towards Corporate Tourism where the intermediation of tourist services is exclusive to companies based in the region. In this way, Yanina Plos and Natalia Fernández, owners of the agency, have created a new department with specialized attention to companies: Explora Business.
Explora Business
It is aimed at the B2B segment, from small startups to large companies as well as private organizations or institutions, marketing Corporate Tourism itself, with the organization of business trips based on the comprehensive management of tourist services and special agreements, with agile systems, strategic alliances and tourism professionals.
Another option offered is Incentive Tourism, designed to motivate and encourage business teams through learning days or trips, which seek to improve staff communication skills, encourage teamwork or set sales goals. Meanwhile, in relation to Meeting Tourism, which is limited to the cities of Cipolletti, General Roca and Neuquén, the agency offers attendees and participants of congresses and conventions half-day or full-day excursions to different points in the region as well as complementary services such as transfers, accommodation and even translation into different languages.
Source: Resfeber Tourism