Also present were national authorities, tourism directors, representatives of private chambers and associations, tour operators, Ministry officials, and national and foreign press.
In his speech, Minister Sanguinetti said that Uruguay has been improving year after year in the quality of its tourism services, in its proposals and also in terms of infrastructure.
He also highlighted that we are not only a beach destination, but we also have incredible heritage tourism options, such as the place chosen for this season launch, the Plaza de Toros Real de San Carlos in Colonia del Sacramento. There are also countless tourism options in rural and natural spaces.
He also highlighted the important range of activities and events that the country offers throughout the year and for this summer season they are multiple and varied, which can be enjoyed with family or friends.
Sanguinetti stressed that Uruguay has an excellent gastronomic offer, with particularities in each department with specialized and distinguished tour operators at national and international level. In addition, the strengthening of wine tourism with wineries noted for their production of high-quality wines and the diverse proposals they offer.
Significant investments have been made in tourism infrastructure, which allows the growth of the activity to be supported in a sustainable manner.
He also highlighted the government's strong investment in road infrastructure, airports and the improvement of maritime services, actions that allow for the reception of more tourists.
The President of the Republic congratulated the Ministry of Tourism and its entire team and expressed that tourism is one of the most virtuous activities that an individual carries out, for several reasons, because it allows one to undertake, generates work and because one acquires culture.
For their part, the departmental governments participated for the third consecutive year with the tasting of their gastronomic products, some based on fire, others with preparations in pots, some with salty products, others with sweet bites, as well as national wines from various wineries.
The launch also featured the presentation of this season's advertising campaign called “Uruguay, more than a country.”