With the support of the business organization Proimagen Costa Rica and the Costa Rican Tourism Institute (ICT), the companies will meet with more than 100 potential partners to open new doors in territories with high purchasing power.
“On this tour, Proimagen Costa Rica will carry out immersive presentations about the country, highlighting the main tourist attractions, natural gems and strengths that make it an unmissable destination. These meetings are designed to inspire and educate European partners about the unique experiences the country offers and its commitment to conservation and responsible tourism,” said Christian Doñas, president of the business organization.
This mission seeks to attract the attention of travelers from Denmark, Sweden and Scotland who have shown interest in the Costa Rican offer. From January to September of this year, 6,191 travelers from Denmark entered the country and 4,553 arrivals from Sweden were reported.
“It is always of utmost importance and a permanent challenge to open new tourist markets with a high interest in visiting Costa Rica. Without a doubt, the Scandinavian countries of Denmark and Sweden, as well as Scotland, have great potential and, in addition, interested travelers can take advantage of the direct connectivity that currently exists between Costa Rica and Europe. We make efforts to establish an emotional bond with travelers interested in nature, biodiversity, sustainability and the approach to our culture, but above all, with those Scandinavian tourists willing to live unique experiences with the essence of “Pura Vida” that will mark a before and after the Costa Rican step in their lives after visiting us,” said William Rodríguez; Minister of Tourism.
Attracted by the country's commitment to biodiversity conservation and a sustainable lifestyle, these high-spending markets represent a key opportunity for Costa Rica's tourism expansion.
With a growing interest in nature destinations and authentic experiences, these are ideal markets for Costa Rican offerings, which also enjoy excellent air connections to reach the country. The mission focuses on delivering a clear message: Costa Rica is the place for those who value sustainability, natural wealth and tropical climate, ideal for escaping the winters of the north.
By exploring unusual markets, Proimagen Costa Rica and the ICT demonstrate their commitment to diversifying Costa Rican tourism and reaching select segments in Europe.
The mission challenges borders to bring “pura vida” to every corner of the world, promoting the country as a destination of quality and sustainability.
About Proimagen Costa Rica
Proimagen Costa Rica is a non-profit business organization dedicated to promoting the country as a tourist destination in the main international markets, including North America, Latin America, Europe and Asia. Its members are Costa Rican tourism product and service companies that operate with the highest quality standards.
Source: ICT.