Travelers in Europe analyze and judge much more detailed aspects of the entire travel process. For example, the booking process, the equipment for the activities, the skills of the driver, the condition of the buildings they visit, the language skills of the tour guide, and the value for money. Therefore, their viewpoint when visiting this continent is based more on the fluidity and details of the trip.
However, this type of traveler also values the authenticity of the experience, appreciating an experience that is as local as possible, while also focusing more on information from a historical and factual point of view.
When visiting North America, travelers value the overall experience, taking into account aspects such as traveling in style, storytelling, safety, fun, and passion. Most of the expressions used in these reviews are along the lines of: “magical,” “made my week,” “unparalleled,” “once in a lifetime,” etc. Therefore, this destination tends to be reviewed with more emotion.
Understanding these aspects can lead to improvements in specific areas of a business, which is why online reviews are so important in the travel and activities sector. “Our keyword analysis allows our clients to extract positive or negative concepts to work on and improve their business to drive bookings,” says Juana Muro, COO of TourReview. “North America and Europe, both incredibly attractive destinations, are the perfect example of diverse interests within the same sector.”
Source: TourReview.