By Matías Rebasa, Founder and Board Member of RMR Technology Solutions.
The intersection between business and sustainability has become, in addition to an option, a pressing need in today's business environment.
The implementation of advanced automation tools and Robotic Process Automation (RPA) enables companies to improve operational processes (OPEX) and adapt to a dynamic global environment. This strategy not only optimizes operational efficiency, but also contributes to sustainability by reducing resource consumption and minimizing waste.
The integration of ESG (environmental, social and governance) practices into the operations of companies is also key. Sustainable technologies have become a fundamental part of strategic planning, allowing companies not only to comply with environmental regulations, but also to respond to the expectations of their customers and society. This alignment with ESG practices is key to strengthening the reputation of companies as responsible actors committed to sustainable development.
Challenges and opportunities
However, challenges are not absent. Data management and staff training to handle new technologies are critical areas where companies must focus significant efforts. The transition to a more sustainable model requires not only investments in technology, but also a profound cultural change within organizations. Companies must address these challenges through training and professional development programs that prepare their team to face the demands of the future.
One of the biggest challenges is the need to reconfigure traditional business models to adapt them to a more sustainable environment. Companies will also face regulatory and reporting challenges, as regulations will become increasingly demanding. Companies must identify these challenges and transform them into opportunities for innovation and differentiation in their markets.
Banking, insurance and retail are undergoing an accelerated phase of digital transformation, driven by the need to modernize their processes and improve customer experience. Challenges include data management, integration of advanced technologies and training of teams to handle digital tools, as well as incorporating ESG practices as part of their corporate responsibility.
Trends for 2025: the sustainable future
Looking ahead, technology trends that will shape the year 2025 include:
Artificial Intelligence: AI is expected to play a crucial role in optimising sustainable processes. Companies will use AI to identify energy saving opportunities and optimise supply chains, thereby contributing to a significant reduction in environmental impact.
Intelligent automation: Automation will continue to be a key trend, allowing businesses to improve their operational efficiency while adopting more sustainable practices. This will not only facilitate greater personalization in services, but will also help reduce operational costs.
Digital collaboration: Collaborative work platforms will become essential to foster a flexible and adaptable work environment. This will enable teams to work together more effectively, regardless of their physical location, which is vital in a post-pandemic world.
ESG Solutions Integration: The adoption of ESG practices will be central to the business agenda. Companies that integrate these solutions will not only comply with increasingly strict regulations, but will also improve their competitiveness by aligning with the values of their customers.
As we move into 2025, it will be clear that the combination of advanced technology and sustainable practices will be key to the continued success of the business sector as a whole. The transformation towards a sustainable future is unavoidable, and those companies willing to adapt will be the ones leading the way towards a more responsible and resilient economy.
Fuente: RMR Technology Solutions.