Attracting travelers of all generations, from Boomers to Generation Z, is a challenge facing the tourism industry in Colombia and around the world. With the resurgence of travel after the pandemic and changes in habits, tastes and needs when traveling, we are faced with a more demanding, digital, eco-sensitive traveler, who has no limits in his personal and work life, who prefers personalized and unique products and services.
This is why more and more people are preferring exclusivity and appreciating moments of comfort at airports. That was precisely the vision of Priority Pass, which has been shaping its leadership in offering premium experiences to travellers since 1992.
Priority Pass lounges are the perfect escape whether you're traveling for business or pleasure. Members enjoy many benefits, including access to 1,600 lounges in 725 airports in 148 countries, which are quiet spaces to relax or work; and enjoy a drink, meal or snack of all kinds, accompanied by comfortable armchairs.
The program strives to continually add innovative benefits to offer more personalized travel.
Whether you want to relax on a couch and enjoy free snacks or log on to the free Wi-Fi and access your email, the pre-flight lounge experience is undoubtedly a great perk of Priority Pass. However, the benefits offered by the program go much further:
Global network of VIP lounges
In addition to being present in more than 700 cities and 148 countries, Priority Pass has VIP lounges that offer the opportunity to enjoy extra benefits such as spa treatments, gaming experiences, sleeping areas and even a swimming pool.
Priority Pass App
Priority Pass has a complete and updated app, where you can find what you need in the terminal through its airport guides, integrated and personalized maps. In addition, in the app, the
user has access to their digital card, information about partner establishments in each airport and the total number of visits per year, as well as the remaining amount.
Premium Service and Support
Priority Pass offers its services 24 hours a day, seven days a week, 365 days a year.
Discounted Airport Transfer
Members can book discounted airport transfers at over 1,100 airports worldwide through the Priority Pass app.
WithU Membership: A premium fitness app that offers a personalized workout experience during airport waiting hours.
Priority Pass Membership Plans
One of the most popular ways to access the lounges is, in addition to flying in First/Business Class cabins or being an elite customer of the company, through credit cards for the high-income segment
(Black Credit Cards). Also through membership plans directly with Priority Pass:
1. Standard – does not grant free visits to partner lounges, but only the right to access them at a cost of US$ 35 per visit. The annual cost of this plan is US$99.
2. Standard Plus – grants 10 free visits to partner lounges, and from that number onwards it is possible to access them at a cost of US$ 35 per visit. The annual cost of this plan is US$329.
3. Prestige – grants unlimited visits to the cardholder’s partner lounges; in case of having guests, it is necessary to pay US$ 35 per visit. The annual cost of this plan is US$469.
How to join Priority Pass membership plans
1. Access the Priority Pass website via this link: https://prioritypass.com/en/join-prioritypass
2. Choose the desired membership plan.
3. Fill in your personal details and address for delivery of the
membership card.
4. Then create your account and make the payment.
5. Done! With your registration confirmed, you have become a member of the
Priority Pass program and will be able to enjoy more than 1,300 VIP lounges and
experiences around the world!
Fuente: Priority Pass.