The Peruvian Export and Tourism Promotion Commission (PROMPERÚ) and the airline JetSMART signed a strategic alliance with the aim of promoting Peru as a tourist destination in the markets of Argentina, Chile, Colombia and Ecuador.
The promotion of the destination Peru will be carried out through a digital advertising plan, which will include a diversified offer of airline tickets at promotional prices and participation in relevant e-commerce events. With this strategic alliance, a mobilization of 157,433 international tourists to Peru is projected, with an advertising exposure of more than 244 million impacts in the four markets mentioned.
Until June 2025, the advertising campaign will focus on promoting the tourist attractions of the Lima and La Libertad regions (the latter only in the case of Chile). In addition, this alliance will allow for the enhancement of international air connectivity to Peru.
JetSMART is an ultra-low-cost airline that has been operating international routes to Peru since 2017. On a weekly basis, the airline connects the Buenos Aires-Lima route with 7 flights; the Santiago-Lima and Santiago-Trujillo routes with 14 flights; the Medellín-Lima and Cartagena-Lima routes with 15 flights and the Quito-Lima route with 4 flights.
Four relevant markets for Peru
From January to October 2024, Peru received a total of 2,720,719 international tourists, of which 1,077,173 (39.6%) come from the markets included in this alliance. Therefore, these campaigns are essential to continue promoting the mobilization of foreign tourists to the country.
Currently, Chile and Ecuador are the first and third largest international tourist-sending markets for Peru, respectively. Colombia is the sixth largest tourist-sending market, while Argentina is the eighth.
It is worth mentioning that, during 2024, PROMPERÚ has been rolling out the “Perú Wow” campaign, which appeals to the surprise and fascination that tourists express when discovering the wonders of Peru. The campaign seeks to capture the attention of potential tourists in key markets such as Argentina, Chile, Colombia and Ecuador, as well as the United States, Spain, Mexico, France, Germany and the United Kingdom.
MINCETUR and PROMPERÚ are responsible for making the national tourism offer known to the world through different promotional activities. This action corresponds to a promotion strategy abroad aimed at strengthening and positioning the tourist destination Peru.
Source: Promperú.