FiturNext, the FITUR Observatory dedicated to promoting good tourism practices in terms of sustainability, will host four days dedicated to promoting food sustainability in tourism between January 22 and 25 within the framework of the Madrid International Tourism Fair (FITUR).
In this edition, in partnership with Aqualia, a benchmark brand in the management of the entire water cycle for all uses (urban, industrial and agricultural), the FiturNext programme will be complemented by the presentation of awards to the winning initiatives of the 2025 Challenge, talks and round tables with experts who will highlight the opportunities and services of the tourism industry to contribute to the reduction of food waste.
Sustainability for the planet, people and industry
The event will be attended by renowned professionals from the tourism sector who promote an industry that is conscious and responsible with regard to food management. Among them, the figures of Rosa Nordfeldt, Director of Sustainability at Air Europa, Marie Lindström, Country Director of Too Good To Go, Mayte Alonso Garcia de Vinuesa, Directorate General of Tourism of Extremadura, Ministry of Culture, Tourism, Youth and Sports and João Barroso, Director of Sustainability and R&D at Vinos de Alentejo stand out.
With a long track record in the aviation industry, Nordfeldt is responsible for developing and implementing the company's strategic plan on sustainability and the environment. Lindström is the general manager in Spain of Too Good To Go, one of the winning initiatives of the FiturNext 2025 Challenge and the largest platform to combat food waste in the world. Alonso is an expert in promoting the cultural, natural and gastronomic heritage of Extremadura, while Barroso specialises in sustainable viticulture.
Award ceremony for the winning initiatives
As every year, FiturNext will kick off with the awards ceremony for the winning projects of the 2025 Challenge dedicated to sustainable food management in tourism. Sustainable Gastronomic Routes of Extremadura, promoted by the Ministry of Culture, Tourism, Youth and Sport of the Regional Government of Extremadura, Hurtigruten Cruises and Too Good To Go have been the award-winning initiatives of this edition.
The agenda will also include dialogues with private and public sector organisations, round tables on technology and cultural and natural heritage as drivers of food sustainability, and a university workshop on participation and co-creation in tourism.
Source: Fitur.