The growing demand for high-end airport experiences and VIP lounges has driven strong growth for Priority Pass, both in Colombia and around the world.
Christopher Evans, CEO of Collinson International, owner and operator of Priority Pass, said: “2024 has been a record year, with travel demand increasing and more customers than ever looking for enhanced, memorable experiences. We have responded by adding more than 200 new airport experiences, leveraging new technology and establishing new strategic partnerships.”
Among Priority Pass' most notable results this year is the 12% increase in its global network, incorporating 201 VIP lounges and travel experiences in airports around the world; including 68 VIP lounges in the Americas, 105 VIP lounges in Asia Pacific and 28 VIP lounges in Europe, the Middle East and Africa.
In Colombia, the collaboration with operator GLN has been transformative, redefining the travel experience for Priority Pass members, with the opening of new Harmony lounges in Medellín and Bucaramanga.
These lounges offer a premium and serene environment, with carefully designed décor and curated food and beverage options, in a tranquil atmosphere that sets a new standard for pre-flight relaxation.
Likewise, the Company reported a 31% growth in visits to VIP lounges and travel experiences* by global travelers compared to 2023. Among the most visited VIP lounges are: IGA Lounge at Istanbul Airport, Al Maha Lounge at Doha Hamad Airport and Hanaq VIP Lounge at Lima Jorge Chavez International Airport in Peru.
Worldwide
Priority Pass reported 120 lounge visits every minute around the world** and in 2024 launched the Advance Booking option in more than 140 lounges in more than 100 airports in the UK, US, South America, the Middle East and Japan, with the service soon to be expanded to other locations.
In terms of strategic alliances, this year was key to strengthening them, improving the travel ecosystem while offering its members luxury and hassle-free travel. Highlights include:
Addition of 10 additional Escape Lounges in the US, plus a collaboration with XpresSpa providing wellness services and a partnership with Exodus Travels offering North American travellers who book guided tours a complimentary one-year Priority Pass membership.
Strategic tie-up with Joyful Journey Group in mainland China brings multiple value-added benefits for customers and travellers, including agile market-specific technology and a 24/7 Mandarin customer service experience.
Seven new dedicated EAT outlets across the UK network in partnership with SSP UK & Ireland bring the overall total to 25 outlets in the UK, in key destinations including Stansted, Heathrow, Manchester, Gatwick and London City airports.
There was also a revamp of the global Priority Pass Excellence Awards, which recognise airport lounges, partners and employees for making every travel experience special. Two exciting new categories have been added: All Star of the Year and Pioneer of the Year, highlighting the incredible work of partners in delivering seamless travel experiences to members around the world.
Vienna Lounge, Terminal 1, at Vienna Airport, was named Lounge of the Year 2024, based on member reviews and ratings. In Colombia, the Macondo lounge located at the Ernesto Cortissoz International Airport in Barranquilla received an Honorable Mention in this award. This lounge was highlighted for its innovative design inspired by the Macondo magic of Gabriel García Márquez.
Inclusion of new travel services, including:
Destination Deals: On top-rated attractions, tours and activities.
Meet & Assist Services: Personalized services to facilitate travel requirements at 100 airports around the world, including priority check-in and security, passport control and immigration.
On-Demand Workspaces with Upflex: Access to flexible workspaces around the world, ideal for working on the go.
With over 1,700 airport lounges and travel experiences across five continents, Priority Pass helps enhance the entire travel experience and establishes itself as the leading airport experience program worldwide.
Fuente: Priority Pass.