Carolina Trasviña, Client Services Director at another, a strategic communications agency with the largest service offering in Latin America, shares key predictions for this industry, highlighting the opportunities that brands can take advantage of to innovate and connect with their audiences.
1. Promoting spontaneous travel and authentic (IRL) connections
The year 2025 points to an increase in spontaneous travel and the search for meaningful in-person relationships. In an era dominated by virtual interactions, a growing number of people are choosing to leave dating apps and digital environments behind to focus on genuine experiences. According to the Forbes Health Survey 2024, 79% of participants reported feeling exhausted after using dating apps, and 65% decided to delete them within a month. This phenomenon is driving a shift towards group travel, solo explorations, and last-minute adventures that foster true connections.
This trend reflects a desire for authenticity and opens up new opportunities for brands interested in connecting with this segment of travelers. Providing experiences that facilitate meaningful and memorable encounters will be essential to respond to this growing demand in the tourism sector.
2. The new era of social booking and digital immediacy
Social commerce is transforming how consumers plan and book their trips. What started as a popular way for products on platforms like TikTok and Instagram is rapidly expanding to the travel sector. By 2025, according to UnPack '25 The Trends in Travel analysis by Expedia and Hotels.com, tools like Travel Shops will allow users to discover and book trips directly from content created by specialists, eliminating friction in the purchasing process.
Carolina Trasviña emphasizes the relevance of this evolution for the industry. This model not only simplifies reservations, but creates new ways for brands to reach their audiences through carefully curated experiences shared on social media. Travel agencies and platforms must therefore update their strategies to capture this dynamic market.
3. The rise of alternative destinations and the return of Asia as a tourism leader
Asia is set to retake its place as a global tourism leader by 2025, thanks to the relaxation of travel restrictions, the launch of new air routes and the development of luxury offerings. Countries such as Thailand, Japan, China and India are once again attracting international travellers with a diverse cultural offering and unique landscapes. The International Air Transport Association (IATA) predicts that Asia will be responsible for 50% of global air passenger growth in the next 15 years, consolidating its relevance on the global tourism map.
The simplification of visa procedures and the opening of borders have accelerated this resurgence, positioning Asia as an attractive option for both traditional tourists and digital nomads. The combination of accessibility, luxury and regional connectivity makes this region a strategic market for the sector.
Source: Another.