“The proposal is to generate new ways of connection between brands and visitors, transforming interactions into memorable experiences,” says Bianca Pizzolito, Event Leader of WTM Latin America.
The Experience Area aims to offer visitors a sensorial immersion, allowing destinations, products and services to be presented in a comprehensive way, exploring all the senses and awakening emotions. With creativity and authenticity, exhibitors will be able to promote experiences that create emotional connections with the public. “Tourism is an experience for the senses, and it is these sensations that transform each moment into something unique and unforgettable. This is a valuable opportunity for exhibitors to bring the essence of their products and destinations to the pavilion, providing visitors with a truly immersive experience,” highlights Bianca.
Defined as more than just a showcase, the Experience Area aims to establish a space of inspiration and commitment that reinforces the networking and business generation pillar of WTM Latin America in an environment prepared to receive the most diverse cultural and sensorial manifestations. “The opening of this space reinforces our commitment to innovation and updating in the industry, consolidating our position as a global stage for different experiences,” concludes Bianca.
Source: WTM Latin America.