Hilton’s luxury brands experienced a record year of growth with more than 500 properties opened in highly-coveted destinations offering unique guest experiences across Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels and Signia by Hilton, including a new exclusive partnership with Small Luxury Hotels of the World (SLH) and a growing portfolio of freestanding Waldorf Astoria Residences. Key 2024 openings included Conrad Singapore Orchard, Conrad Orlando, Waldorf Astoria Seychelles Platte Island, Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts, Arizona Biltmore, LXR Hotels & Resorts, Beach House and Shore Village at Hotel del Coronado, LXR Hotels & Resorts, Conrad Bahrain Financial Harbour, Conrad Chongqing and Signia by Hilton Atlanta.
Additionally, Hilton introduced Hilton for Luxury, a global premier Luxury Travel Advisor (LTA) program designed for Hilton’s most productive Luxury Travel Advisors in each region to help customers book premium accommodations around the world.
“The global demand for unforgettable stays and sophisticated accommodations is undeniable, and we are inspired by what lies ahead as we expand our award-winning brands in dynamic markets like Kuala Lumpur, Sydney and Athens,” said Dino Michael, senior vice president and global head of Hilton Luxury Brands. “Hilton’s recent Trends Report highlights that 2025 will be the ‘Year of the Travel Maximizer,’ where luxury travelers will lead the charge to make every moment count. They are embracing a balance between adventure and relaxation, creating meaningful connections and seeking enriching experiences that go beyond the ordinary. We are excited to introduce them to a new era of luxury, with the reopening of our flagship, the Waldorf Astoria New York, and new market openings in Costa Rica, Osaka, London and more in the coming years.”
Source: Hilton.