FITUR Screen will be celebrating its seventh edition from 22 to 26 January at the International Tourism Fair to consolidate its position as a key space for promoting screen tourism. Organised by IFEMA MADRID together with Spain Film Commission, this section will highlight the potential of the audiovisual sector as a tool for promoting tourism with the presence of leaders and representatives from both sectors.
At the 45th edition of the Fair, FITUR Screen will have greater international participation, opening up new opportunities for destinations around the world to share their resources and collaborate in the development of screen tourism. Meanwhile, at a national level, the section will reinforce the cultural and natural wealth of Spain as a filming destination.
In addition, in recognition of the most relevant contributions to the international promotion of Spain as a filming location and to the visibility of the audiovisual industry at a global level, the section will once again award the 'Ambassador of the Year' and 'Best Production' prizes.
FITUR Screen: News and preview of the programme
During the days of the International Tourism Fair, visitors will be able to discover in this space how audiovisual filming not only transforms the image of tourist destinations, but also generates a direct impact on the economy and encourages international interest in new regions.
With an innovative approach, this year's programme will include various activities and presentations with the presence of renowned personalities from the tourism and audiovisual sector who will share their experience analysing the latest trends in screen tourism, collaboration strategies between destinations or the use of technology to promote locations. The section will also serve as a platform to present other innovative initiatives in the field of sustainability and cultural development, highlighting the importance of filming as a driving force for social transformation.
The seventh edition of FITUR Screen is shaping up to be an unmissable event for tourism and audiovisual industry professionals, with the aim of exploring and defining the future of both sectors, which are already firmly connected.
Source: FITUR