The State of Yucatan will be the Guest Destination of the 25th edition of MITM Europe – MICE & Business – the oldest MICE B2B fair on the European continent established in 1997.
Yucatán is positioned as a top-level MICE destination, combining modern infrastructure, world-class convention centers and an incomparable cultural richness. Strategically located in the southeast of Mexico, on the beautiful Yucatán Peninsula, this destination is consolidated as the ideal choice for event organizers. The Yucatán Siglo XXI Convention and Exhibition Center, which after its expansion in 2020 offers 23,000 square meters of space, together with its hotel offering of more than 17,000 rooms, backed by renowned international brands, make Mérida, the capital of Yucatán, a privileged place for events of any scale.
Thanks to its strategic location, Yucatán enjoys efficient connectivity with the main cities of Mexico and the world. In addition, the state has two UNESCO World Heritage Sites: the majestic pre-Hispanic city of Chichén Itzá and the charming city of Uxmal, which enrich any MICE experience. Mérida, one of the safest cities in the country, offers a unique environment that brings incomparable value to any event, thanks to its vibrant culture, invaluable historical heritage and economic dynamism.
MITM Europe is sponsored by San Luis Potosí Capital, an undisputed destination with a prominent MICE position; strategically located in the Centro Bajío region in the heart of Mexico, an area of great economic development and significant investments. San Luis Capital has a rich history and a Historic Center recognized as a World Heritage Site by UNESCO; it offers versatile venues, such as the Convention Center, equipped with cutting-edge technology and capacity to host meetings and exhibitions. In addition, it has emblematic historic buildings, museums and colonial haciendas that expand the range of spaces for holding events of all kinds. The hotel offering exceeds 7,400 rooms and includes the presence of renowned national and international hotel brands.
Thanks to its privileged location, San Luis Capital offers excellent connectivity. Ponciano Arriaga International Airport offers direct flights to key destinations, facilitating access for organizers and attendees. In addition, the modern road network allows for quick and convenient connections to other regions of the country.
MITM Europe is also supported and sponsored by: Flamenco de Leones & Ramses District, a café cantante amidst the hustle and bustle of the Puerta de Alcalá, where life explodes with alegrías and breaks with bulerías, a fierce flamenco experience; La Milla de Oro del Vino de la Provincia de Valladolid, which will showcase a selection of wines from the province with a pairing of world-renowned cheeses and foods; and the City Council of Zamora, which will organize a post-tour for buyers that combines culture, gastronomy and wine tourism in an idyllic setting.
The call for this edition has aroused great interest, receiving more than 500 registrations from buyers from 60 countries, and suppliers who have already booked 100% of the available space.
MITM Europe – MICE & Business – was held in twenty-one cities in eight countries, and brought together around 120 participants from 25 countries, all of them managers and executives of corporate companies, incentive agencies, international associations, event planners, congress organisers, luxury agencies and tour operators with a MICE focus.
GSAR Marketing, the organizing company, is a global tourism marketing company that is part of the Convenco Group: the first “Incentive House” in Spain founded 51 years ago, in 1973. Since 1997, GSAR Marketing has produced its own international fairs specialized in Cultural Tourism and the MICE sector. Pioneering interactive fairs in B2B in Europe, the Americas and the Caribbean. To date, 62 successful editions have been held in 38 cities in 18 countries.
Source: MITM Europe.