Change is accelerating on multiple fronts. Elections around the world, rapid advances in artificial intelligence, and rising living costs, among many other factors. It’s no wonder then that people feel tired and need to get away or simply disconnect. However, in the face of increasing uncertainty, isolation, and polarization, we are seeing exactly the opposite in travel.
To understand how the status quo is planned to be disrupted, Booking.com commissioned research from more than 27,000 people across 33 countries and territories to present nine travel predictions that predict 2025 will be the year that ushers in new ways of experiencing the world.
Night tourism
As space tourism becomes an increasingly closer reality, travelers will focus on building connections with the universe by turning to more accessible astronomical excursions in 2025. Leaving behind the daytime crowds to enjoy the magic of midnight, 63% of Argentines are considering visiting destinations with darker skies. Topping the list of stellar adventures are star bathing experiences (80%), star guides (62%), once-in-a-lifetime cosmic events (64%) and constellation tracking (61%).
“Eclipses, northern lights, meteor showers and comets, among other natural phenomena that can be seen in the sky, have become tourist attractions both in Argentina and in the rest of the world and that is why they are part of the travel trends for 2025. In Argentina, we also have a number of destinations that offer ideal skies to enjoy some of the natural phenomena mentioned,” said Jimena Gutiérrez, General Manager of Booking.com for Argentina, Uruguay and Paraguay.
Concerns about climate change also influence this preference. 63% of Argentines plan to do more evening activities to avoid high daytime temperatures and 23% prefer to vacation in cooler places. UV protection is important for 60% of travelers who say they plan to reduce the amount of time they spend in the sun, while 60% want to organize activities in the evening and early morning, when the sun is at its lowest.
Appreciation of the night world is also deepening humans’ connections to nature, with the majority of travellers (52%) willing to book accommodation without lights to encourage less light pollution and preserve flora and fauna.
Source: Booking.com