In addition, 40% of travelers prioritize sustainable accommodations, while 60% seek authentic experiences that connect with local culture.
“We are seeing a significant shift in how people plan their trips. Connection with nature, wellbeing and sustainability are clear priorities, while authentic and personalised experiences are gaining more and more ground,” comments COCHA’s Brand and PR manager, Daiana Mediña.
With a mix of iconic and emerging destinations, Chileans are exploring everything from paradisiacal beaches to mountain landscapes and little-known corners. “Destinations like Punta Cana, Cancun and Torres del Paine continue to be favourites, but we also see a growing interest in less conventional places like Chapada dos Veadeiros in Brazil or Punta del Diablo in Uruguay,” adds Mediña, highlighting the interest in getaways that combine adventure and relaxation.
Trends that will mark travel this summer 2025:
Multigenerational tourism
Families are looking to share experiences that connect several generations in destinations that offer diverse activities for children, young people and older adults. Places like Pucón, with its hot springs and outdoor activities, or Buenos Aires, which combines gastronomy, culture and entertainment, are ideal for these getaways.
Connection with nature:
The need to disconnect from routine and reconnect with nature has driven interest in national destinations such as Torres del Paine, famous for its trekking and majestic views, and the Elqui Valley, perfect for stargazing. Internationally, places like Chapada dos Veadeiros in Brazil offer waterfalls, ecological trails and a unique spiritual energy.
Sustainability and unique accommodations:
With 40% of travelers prioritizing sustainable accommodations, options such as eco-lodges, glamping sites, and boutique hotels are booming. These not only combine comfort and design, but also respect the environment and integrate local cultural elements.
Gastronomic and cultural tourism:
Travelers are looking for unique culinary and cultural immersions. From cooking classes in Valparaíso, wine routes in Mendoza and craft workshops in Chiloé, to traditional festivals and local markets, the experience goes beyond traditional tourism.
Booking flexibility:
While advance planning continues to grow, averaging 4-6 months in advance for major vacations, last-minute getaways have not lost relevance. Flexible cancellation policies and exclusive promotions allow travelers to make quick decisions without compromising their budget.
Use of technology:
Tools such as virtual assistants, digital maps and social networks inspire and facilitate travel planning, but human support remains key.
Favorite and emerging destinations
According to data collected by COCHA Insights, San Pedro de Atacama and Torres del Paine stand out as must-see destinations in Chile for those looking to connect with nature and enjoy unique landscapes. In San Pedro de Atacama, travelers can explore wonders such as the Valley of the Moon, the Tatio geysers, and the highland lagoons, while enjoying nights of astronomical observation. Meanwhile, Torres del Paine offers iconic trekking routes, such as the “W” and “O” circuits, with spectacular settings of glaciers, lakes, and mountains.
Valparaíso and Viña del Mar are ideal options for a more cultural and culinary experience accompanied by the colorful architecture and urban art of Valparaíso, while Viña del Mar complements it with beaches, gardens and a perfect environment for relaxing with family or friends.
In international destinations, Cancun and Punta Cana continue to stand out as Chileans' favorites with their combination of white sand beaches, crystal-clear waters and a vibrant nightlife with cultural attractions such as the Mayan ruins of Tulum and Chichén Itzá, as well as activities such as snorkeling, diving and catamaran rides.
In South America, Buenos Aires captivates with its mix of history, culture and gastronomy, while emerging destinations such as Chapada dos Veadeiros, in Brazil, dazzle with waterfalls, ecological trails and crystal-clear pools, being a perfect destination for ecotourism and spiritual connection.
Other new developments include Punta del Diablo in Uruguay, which combines quiet beaches with a vibrant art scene and a relaxed atmosphere, ideal for activities such as surfing, hiking and tasting fresh seafood; and the Cafayate Valley in Argentina, which surprises with arid landscapes and an outstanding winemaking tradition, famous for its Torrontés wineries and natural formations such as Garganta del Diablo and the Amphitheatre.
Tips for an unforgettable summer
Planning ahead is key to securing the best rates on flights, accommodations and activities, especially during peak seasons.
Prioritising sustainability has also become essential, opting for accommodation and operators that respect the environment. To ensure peace of mind during your trip, taking out travel assistance insurance is an essential recommendation.
Finally, flexible travel, with friendly cancellation policies, offers the possibility of making last-minute getaways without worries, adapting to unforeseen events or changes of plans.
Source: COCHA.