Palladium Hotel Group anticipates the arrival of The Unexpected Hotels brand in Ibiza, Spain, for the upcoming European summer of this year.
Since its launch in 2011, Ushuaïa Ibiza Beach Hotel has been a pioneering luxury brand that perfectly combines exceptional accommodation with top-level musical entertainment. After more than a decade of success, in April 2024 Palladium Hotel Group announced the evolution of this love brand, one of the most successful in the group's portfolio, to give way to the birth of the sophisticated brand The Unexpected Hotels.
The Unexpected Hotels was born from the inspiration, years of expertise and customer knowledge provided by the development of Ushuaïa Ibiza Beach Hotel. With this new concept, the group puts the focus on the guest experience at the hotel, welcoming new service concepts, new business segments and opportunities for international expansion.
The Unexpected Hotels will maintain the innovative and disruptive spirit of Ushuaïa Ibiza Beach Hotel, and will preserve the essence of the brand both in terms of visual identity, with such recognizable elements as its typography, characteristic color or the iconic hummingbird, but will take its hotel proposal to a new level of luxury and exclusivity, choosing sensuality as one of its main values to captivate and be an accomplice to an increasingly demanding traveler profile with high expectations of experiential lifestyle luxury.
The implementation of this new brand identity will take place gradually, culminating in the renovation of The Ushuaïa Tower by 2025, which will be renamed The Unexpected Ibiza Hotel.
Thus, starting next season (2025), the iconic establishment located in Playa d'en Bossa (Ibiza), will continue to surprise loyal and new visitors with its unique proposal that combines accommodation, gastronomy and entertainment, in its two spaces: the renovated The Unexpected Ibiza Hotel, with 181 rooms and suites, Ushuaïa Ibiza Beach Hotel with 234 rooms and suites.
THE UNEXPECTED HOTELS IN THE UNITED ARAB EMIRATES
As announced by Palladium Hotel Group last April, the new brand comes as the company announces its expansion into the United Arab Emirates. The Unexpected Al Marjan Island Hotel & Residences is an ambitious project that the group will operate in the region, and is being developed in conjunction with Al Marjan and Almal Real Estate Development, an award-winning ultra-luxury developer based in the region.
Attracting over $100 million in investment, the development will integrate 422 hotel rooms and residential units. The hotel and residential facilities will be located on Al Marjan Island in Ras Al Khaimah, one of the region’s leading tourist and investment destinations, and will include a sophisticated beach club, an exquisite restaurant and a captivating infinity pool, all situated adjacent to Wynn Resort Island and overlooking the picturesque Arabian Gulf.
Thus, starting next season (2025), the brand will be operational in Playa d'en Bossa (Ibiza), and from 2026 it will welcome its first international project, with the opening of The Unexpected Al Marjan Island Hotel & Residences.
Fuente: Palladium Hotel Group.