The Peruvian Export and Tourism Promotion Commission (PROMPERÚ) is preparing to reveal its latest tourism promotion strategy at the International Tourism Fair (FITUR), which will take place from January 22 to 26, 2025 in Madrid, Spain.
The innovative proposal is intended to capture the attention of attendees and the tourism industry at an international level. One notable development is the inclusion of the Inti Raymi, one of the most emblematic festivities of Peru, which will be presented for the first time in Europe.
Attendees of the event will be able to enjoy a unique cultural display over the five days, with performances that will include traditional dances, music and typical costumes. These presentations will not only strengthen the tourist promotion of Peru, but will also highlight the cultural and heritage wealth of our country, inviting visitors to discover all the wonders of Peru.
In addition, together with 30 Peruvian companies in the sector, the varied tourist offer of our country will be presented, in terms of nature, adventure and gastronomy, highlighting sustainable practices in accordance with new travel trends.
As part of the gastronomy exhibition, tastings and activations related to typical Peruvian products will be held during the fair, as well as the presentation of the sector's coffee, chocolate and pisco brands.
The Peruvian delegation will be led by the Minister of Foreign Trade and Tourism, Úrsula Desilú León Chempén. The Director of Tourism Promotion of PROMPERÚ, María del Sol Velásquez, and the Economic and Commercial Advisor of PROMPERÚ in Spain, Joan Barrena, will also participate.
Participation in events such as FITUR is evidence of the commitment of MINCETUR, through PROMPERÚ, to promoting inbound tourism, which plays a key role in our economy. This type of tourism has a positive economic impact at all levels of the industry, benefiting not only the direct actors in the sector, but also local communities, which contributes to more equitable and sustainable development throughout Peru.
Source: Promperú.