Trip.com Group, a leading international travel services company, will present its strategic vision for the future of tourism at FITUR 2025, with an emphasis on innovation, collaboration and sustainability as the pillars of its growth in Spain and across Europe. Through its commitment to connecting different communities, empowering local partners and offering unique travel experiences, Trip.com reaffirms its commitment to redefining modern tourism.
Trip.com Group increases its presence in Spain
Spain remains a key market in Trip.com Group’s European strategy, which continues to lead the market with its app—available in 24 languages, including Spanish—as its main driving force. Through this application, users can access more than 1.7 million hotels, as well as a wide range of train journeys throughout Europe and flights with 600 airlines.
In recent years, Trip.com Group has leveraged its leadership in Asia to achieve significant milestones globally, including the opening of its first European office in 2017 and the creation of additional offices in the region, including Barcelona in 2023. Its close collaboration with airlines, hotels, transportation service providers and regional tourism offices has enabled Trip.com to offer travel solutions tailored to the specific needs of Spanish users.
According to Andy Washington, General Manager for Europe at Trip.com Group, “Spain represents an extraordinary opportunity, allowing us to connect users from around the world with the cultural and leisure offerings of this exceptional country, while also offering local travelers the best solutions to book trips quickly and conveniently. In 2024, we have achieved a 78.2% increase in the number of downloads of the Trip.com app in Spain, as well as a 19% increase in the number of bookings from Spain to international destinations, reflecting the success of our personalized approach. As we strengthen our collaboration with other partners in the region, we will continue to maintain our commitment to promote Spain’s extraordinary historical and cultural heritage to attract travelers from around the world.”
Agency awarded for its long-haul travel strategy
Trip.com Group’s commitment to connecting Spain with international destinations and inspiring users around the world to explore its wide range of attractions and unique experiences has also been recognised at the 5th edition of the “Travel Agent’s Night” event, organised by Hosteltur on the eve of Fitur 2025. Trip.com Group received the award for the best change of strategy in 2024, as well as the award for the agency that has grown the most in long-haul travel to Latin America.
"We are proud to have won the award given by Plus Ultra Líneas Aéreas, as without their help we would not have been able to expand our business to long-haul destinations such as Latin America. This award demonstrates the innovation, collaboration and expansion strategy that Trip.com is committed to. Once again, we are grateful for this distinction that demonstrates the effort and dedication with which our team works every day to achieve wonderful collaborations such as this one," said Juan Villanova Oliva, Director of Air Contracting for Spain, Central and South America, Trip.com group.
These awards, presented by sponsoring airline Plus Ultra Líneas Aéreas, highlight Trip.com Group’s strategic focus on turning Spain into a key market, which has led to an exponential 125% increase in long-haul flight sales to Latin America. By optimizing the platform’s content to highlight key destinations, launching targeted campaigns and promotions, and collaborating with leading airlines—such as Plus Ultra Líneas Aéreas, Iberia, LATAM, Air Europa, Avianca, among others—Trip.com Group has helped Spanish users reach new destinations, while positioning Spain as a hub for travel between Europe and Latin America. This recognition reaffirms Trip.com Group’s role as an innovative and influential partner that sets trends in the future of long-haul travel.
Valencia in the spotlight: sustainability and commitment to the community Following the severe flooding that affected the Valencian Community last year, Trip.com Group has decided to collaborate with the Visit Valencia Foundation on the “Seeing you in Valencia makes our hearts happy” campaign to support the region’s recovery and
promote sustainable tourism.
Through its Global Recovery Program, Trip.com Group has promoted Valencia as an ideal destination for travelers who want to enjoy a quality holiday at an affordable price. During this promotion, users have been able to enjoy significant discounts on flights and hotels, and have been able to access a wide range of cheap train tickets, which meets the growing demand for eco-friendly options.
Customer service has also been enhanced through a 24-hour SOS programme designed to ensure affected customers receive the necessary assistance and can enjoy a smooth journey.
During the campaign, hotel bookings in Valencia through Trip.com increased by more than 60%, while train bookings increased almost 70-fold, highlighting the growing demand for sustainable travel options and demonstrating the effectiveness of specific initiatives to encourage the recovery of local tourism.
According to Miguel Ángel Pérez, director of markets at the Visit Valencia Foundation, he said: “We greatly value Trip.com’s contribution to the recovery of the tourism sector in Valencia. Its involvement has helped position the city as a unique and attractive destination for all types of travellers, while also contributing to the recovery of local communities. In addition, Trip.com’s prominent presence in international markets, especially in Asia, has been decisive in attracting new users and putting Valencia in the spotlight as a sustainable tourist destination.”
Promoting responsible tourism and less crowded destinations
Trip.com Group is committed to responsible tourism by promoting travel to lesser-known and less-crowded destinations in Spain and other countries. Thanks to advanced AI-powered tools such as TripGenie, the platform helps its users discover lesser-known destinations and more sustainable options that minimise environmental impact
and enrich the travel experience.
Thanks to its established leadership in the Asian market, Trip.com Group has been able to understand the travel preferences of Asian users with high purchasing power. These travelers tend to choose to travel in the off-season, increasingly prioritizing sustainability and immersive experiences when visiting Europe. This has contributed to the rise of Spanish destinations such as Segovia (+459%) and Toledo (+293%), where it is possible to enjoy unique cultural experiences away from the busiest areas. At the same time, Spanish users have been observed to opt for less crowded destinations, such as Córdoba (+237%) and Santiago de Compostela (+143%), in search of authentic experiences even during peak season periods.
To meet this growing demand, Trip.com Group is actively working with local partners and suppliers to increase its offering of accommodations, transportation and activities in these and many other destinations. By offering users many more travel options, Trip.com Group is promoting more sustainable tourism year-round, while reducing overcrowding in the most visited cities.
As Spain continues to establish itself as an international benchmark in the tourism sector, Trip.com Group remains committed to offering innovative solutions and fostering strategic collaborations so that users can enjoy authentic and more environmentally friendly travel experiences. Trip.com Group's participation in FITUR 2025 is a clear reflection of its firm commitment to the growth, recovery and sustainability of the Spanish tourism sector. Visitors are encouraged to visit booth 8A16 to learn more about Trip.com's innovative solutions, as well as its collaboration with tourism offices and local partners.
Source: Trip.com Group.