Travel technology at ITB Berlin 2025: More international and bigger

From 4 to 6 March 2025, the world's leading trade fair for the travel industry will host an even more extensive and international exhibition in Berlin, with exhibitors from over 40 countries. In six halls (5.1, 6.1, 7.1c, 8.1, 9 and 10.1), visitors will be able to experience the full range of technological solutions, while the popular eTravel Stage will once again feature an impressive programme of panel discussions, keynote lectures and presentations.

In Halls 5.1 and 6.1, the focus is on industry giants such as Amadeus and Sabre. In addition, there will be a Travelsoft stand, where the companies ATCORE Technology and Traffics will also be present. Ypsilon.net is making a comeback after several years. Software solutions for hotels are on display in Halls 7.1c, 10.1 and 8.1, and other solutions will also be on display in Hall 9. Hall 6.1 is once again the main meeting place for startups and innovations, including Startup Turismo from Italy, ICEX Spain and Business France, alongside numerous co-exhibitors. At this year's ITB Berlin, the number of exhibitors is increasing, above all, with eSim, AI and payment products. The global payment company VISA and Stripe, a complete payment package for online businesses, will be exhibiting at ITB Berlin in Hall 10.1 for the first time in 2025.

In addition to topics such as AI, this year there is also a strong focus on automation. New exhibitors include Casablanca.ai, Aphy.com and other providers who are presenting AI-based applications for improving staff management in the hospitality industry (home bots, etc.).

Another trend is cleaning technologies, with Sweeply (Hall 10.1) and Flexkeeping (Hall 7.1c) showcasing digital tools and software solutions to make hotel management processes and room cleaning in particular more efficient.

Additionally, many exhibitors focus on customer relationship management (CRM), booking efficiency and direct booking solutions, which are on display across all technology halls.

For visitors interested in specific technological innovations, ITB Berlin is offering a guided tour of the ITB technology halls for the first time. Under the motto "Future-proof with technological innovations", the tour includes between four and six exhibitors and offers an insight into the most fascinating technological developments.

ITB Innovators enter their third round this year and anticipate future trends, including many technological innovations, ranging from software solutions and benchmarking services to hotels, eSim products and virtual assistants.

In 2025, the focus will also be on networking: technology enthusiasts will be able to meet and exchange ideas in the Travel Tech Café powered by GIATA (hall 5.1) and the eTravel Lounge powered by Travelport (hall 6.1).

Extensive eTravel Stage programme in Hall 6.1 with an impressive range of new and current topics

The Destination Tech Track (formerly Digital Destination Track) highlights the connections between technology and travel destinations, while the Tours & Activities Track showcases innovative solutions for travel experiences.

Programme highlights on the eTravel Stage in Hall 6.1:

On Tuesday, March 4, Tino Klaehne, Director of Strategic Innovation & Intelligence at the Lufthansa Innovation Hub, will open the event with a keynote speech: Now, New, Next: Trends & Technologies that are Shaping the Future of Travel.

In the afternoon, the focus will be on the Hotel Technology Track, with the session titled Vacation Rentals Innovation at Scale: Leveraging Tech to Thrive in a Fragmented Market . The event will feature Dr. Patrick Andrae, Co-Founder and CEO of HomeToGo , and will be moderated by Lea Jordan, Member of the Expert Board of the ITB Berlin Convention .

On Wednesday, March 5, the morning will focus on tours and activities. Douglas Quinby, CEO of Arival, will open the event with a presentation on The Future of Travel Experiences.

In the afternoon, the topic of AI will take center stage and will include the session titled Welcome to our new digital employees: How AI supports the human structure of a company , presented by Mary Li, Founder and CEO of Atlas .

On Thursday, March 6, the morning events will kick off with general technical topics. One of the highlights will be the presentation of the masterclass on how to prompt users to use Google: So You Think You Can Prompt?, where Evgeniya Ogorodnikova, Google Cloud Customer Support Engineer at Google, will provide insights on how to effectively prompt users to use Google. Checkout.com is the sponsor of the eTravel track.

In the afternoon, the Destination Tech Track will close with a highlight event: Digital Humanism: Connecting Technology and Hospitality for the Guest of Tomorrow, presented by Eirik Skjærseth, CEO of Bolder.

All sessions can be followed directly at the fair, for the first time via livestream on the ITB Navigator, and later on the ITB Berlin YouTube channel.

With one of the world's most comprehensive travel technology portfolios and an exceptional programme, ITB Berlin 2025 is a must-attend event for innovation, networking and the future of the travel industry.

Source: ITB Berlin.