This event, which brought together 9,500 companies from 156 countries, served as a key platform to promote Latin America as a driving force for generating travelers to the world.
During the fair, the EM team held strategic meetings with tourism entities, airlines, operators and representatives of emerging destinations. With a focus on promoting Latin American markets as a source of travelers seeking unique, sustainable and culturally enriching experiences, EM reinforced its vision of connecting the region with global tourism.
“At EM we focus on empowering Latin America as a key player in the global tourism industry. We promote destinations, DMCs and hotels within the region, with the aim of inspiring our travelers to explore the world in search of sustainable experiences, emerging destinations and experiences that transform their way of traveling. FITUR is a unique opportunity to consolidate alliances and show the potential of our markets as generators of international tourism,” said Elsa Petersen, CEO and founder of EM Tourism Marketing & Communication.
With this perspective, EM Tourism Marketing & Communication continues to position itself as a benchmark in the tourism industry, promoting the connection between travelers, sustainable destinations and transformative experiences.
Source: EM Tourism Marketing & Communication.