If we look at the map of the country, the Metropolitan Region is the one that received the most visits with 41.4%, followed by the Eastern Region 26.3%, the Central South Region 13.6%, the Litoral Region 10.2% and the Northern Region 8.5%.
Domestic tourism recorded a notable increase of 61.9% in the 2020-2024 period, showing a post-pandemic recovery and continued strengthening, due to investment in different development strategies that encourage the internal movement of travelers and the promotion of different destinations.
INPUT AND OUTPUT TOURISM
Regarding inbound tourism, Uruguay received 3,341,829 tourists last year, generating revenues totaling US$1.75 billion, increasing spending per person by 13.1% compared to 2023.
As usual, Argentines continue to be the most representative foreign tourists in the country, reaching the figure of 1,705,090 with a total expenditure of 923 million dollars.
Regarding Brazilians, the year that ended left a total of 468,027 tourists who arrived in Uruguay with a total expenditure of 227 million dollars.
They are followed by Europeans with 152,216 tourists, North Americans with 108,172 people, Chileans with 69,814, Paraguayans, a total of 51,886 entries were reached, and other American nationalities with a total of 181,984 people.
Regarding outbound tourism, a total of 3,041,887 Uruguayans traveled abroad and spent US$ 1,564 million.
To achieve these figures, the Ministry of Tourism worked in coordination with the private sector and supported the municipalities to hold events throughout the country, with almost 1,000 declared as tourist attractions during the year. In addition, it participated in the most important tourism fairs in the region and the world and carried out multi-platform promotional campaigns in Uruguay, the region and outside the region.
SMART TOURISM OBSERVATORY
The greater certainty of the data provided is achieved through the creation of the Smart Tourism Observatory, a system that collects, processes and analyses data related to tourism activity in a given region or destination.
Its main objective is to provide updated and relevant information to help tourism authorities, business owners and other stakeholders in making informed and strategic decisions.
The aim of this tool is to enable everyone to access these data and numbers or to respond to questions about the tourist movement in our country and, in turn, to use scientific observations to determine public policies on tourism in a more efficient manner.
Source: MINTUR Uruguay.