This event, already recognised for its success, was distinguished by its innovative design and an agenda of activities that attracted more than 1,000 professionals from the sector.
More than 100 m2 of innovation in the technological heart of FITUR
For the third consecutive year, the BEONx and Hotelverse stand was the focal point of Hall 8 at IFEMA, the area dedicated to technology at FITUR, standing out for its avant-garde approach. With a modern and functional design, which included a raised cube for meetings, debates and networking, the space reflected the vision of both brands: to lead the digital transformation and promote innovation within the hotel sector.
HotelTrends: high-level forum for the sector
The stand was the setting for the prestigious HotelTrends roundtable discussions, which brought together more than 40 leaders of renowned hotel brands, including Simón Pedro Barceló, President of Barceló Hotel Group; Kike Sarasola, President of Room Mate Hotels; Aurelio Vázquez, CEO of SUMMUM Hotel Group; Marc Rahola, CEO of OD Hotels; Bernat Vicens, CEO of FERGUS Hotels; and Maria Zarraluqui, Global Development Vice President of Meliá, among many others.
The sessions addressed key topics such as brand consolidation, pricing strategies, revenue management, artificial intelligence and startups, generating valuable conclusions and a fruitful exchange of ideas between experts.
The BEONx and Hotelverse stand not only welcomed a large number of attendees to the panel discussions, but also became the meeting point for exclusive networking. Collaborations with sponsoring brands added a distinctive touch to the event, facilitating the creation of strategic connections and the exchange of experiences in a professional and relaxed atmosphere.
A Consolidated Success
With over 1,000 participants in the talks and activities on the stand, BEONx and Hotelverse have once again demonstrated their ability to attract the main players in the sector. This success reinforces their commitment to innovation and underlines the importance of collaboration for the growth of the hotel sector.
Source: BEONx