The Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora, shared the launch of the campaign “A Sea of Stories”, which aims to position Mazatlán as an ideal place for vacations and a reference in the industry of meetings, sports, weddings, fishing and other tourism segments.
The campaign aims to promote Mazatlán's beaches, restaurants and all of its attractions in different media at national and international levels. In addition, activities will be carried out in neighboring cities such as Torreón, Monterrey, Saltillo, Durango, Guadalajara, Mexico City and Bajío, in order to promote regional tourism.
He recalled the words of President Claudia Sheinbaum Pardo during her visit in December 2024: “Let the people of Sinaloa know that we will never leave them alone; that the President is here, that her team is here to always protect the people of Sinaloa.”
In accordance with the instructions of the President, the head of the Ministry of Tourism (Sectur) reiterated the commitment of the Ministry of Tourism (Sectur) to work together to position the port as a tourist reference, where tourism generates social well-being and jobs for its inhabitants, aligned with the national strategy of Shared Prosperity.
During the presentation of the campaign, the Secretary of Tourism in Sinaloa, Mireya Sosa Osuna, said that “A Sea of Stories shows that Mazatlán is much more than a tourist destination; it is a place where every visitor can immerse themselves in an ocean of unique and memorable experiences.”
He stressed that it is about positioning a brand for the destination, in which all the actors in the sector have a sense of belonging: hoteliers, restaurateurs, state and municipal, to achieve synergy.
Rodríguez Zamora said that, in addition to the above, with the celebration of cultural, gastronomic, sporting and artistic events in 2025, the Pearl of the Pacific will consolidate itself as a tourist power.
He reported that in February the Mazatlán Fut 9-7 Cup will be held, an important children's and youth soccer tournament with the presence of more than 1,400 teams from all over Mexico, the United States, Canada and Colombia; and the Agave Festival where participants will be able to taste and learn more about its history.
On the other hand, he highlighted that from February 27 to March 4, the Mazatlán International Carnival 2025 will be held with the theme "La Perla." The event will feature parades, music, dance, shows and a fireworks display.
Also in March, the Delfino Maza Surf Tournament will be held; the Week of the Truck, in which more than 1,200 exhibitors are expected; the spring equinox in Las Labradas, when thousands of tourists seek to connect with nature and fill themselves with energy.
In the fourth month of the year, you can enjoy this tourist destination with the Polanco Jazz Festival in its 20th edition, Motorcycle Week and the José Limón Dance Festival.
During May, Mazatlán will host important congresses and conventions, such as Conem 2025; InfoAgro Exhibition Mexico, where attendees will be able to do business in the national and international market, with conferences and personnel that will help improve the strategies of agricultural producers; the Mazatlán Cup University Congress, as well as the Mexi Log Fest Surf Tournament.
In June, more than 200 artists of all genres will participate on four simultaneous stages with five hours of continuous music, in celebration of Music Day and in October the Friends of Mazatlán Festival, which will promote the destination nationally and internationally.
For the last quarter of the year, Mazatlán will be adorned with high-impact sporting events such as the El Cid Golf Tournament, the Great Mazatlán Pacific Marathon and Triathlon, and the Mazatlán Cycle Tour.
Source: SECTUR.