Medellin strengthens its position as an international tourist destination in 2025

The Science, Technology and Innovation District shows a notable upward trend in terms of leisure tourism thanks to the fact that 77.1% of reservations to Colombia in 2025 are motivated by leisure trips, a trend that Medellín has been able to capitalize on with its varied offer of culture, nature, gastronomy and entertainment.

Similarly, the city received almost 50% of international reservations from tourists from Costa Rica, making the capital of Antioquia a key reference for this market. This is added to the fact that on average international reservations to Medellín register longer stays, which indicates a greater intention to explore the destination and a positive impact on the local economy.

“The growth of tourism in Medellín not only benefits the local economy, but also reinforces the image of the city as a safe, innovative, resilient and sustainable destination. The strategy continues to be to attract visitors who add value to the city and who stay for more than 4 days to consolidate ourselves in the region as an epicenter of major events and business,” added José Alejandro González, Secretary of Tourism and Entertainment of the District.

The city's projection continues to rise, supported by its offer in meeting tourism, entertainment and high-impact experiences.

“Medellín’s growth as a tourist destination is the result of joint efforts between the public and private sectors to strengthen air connectivity, attract world-class events and offer authentic experiences that highlight our culture, innovation and hospitality,” said Juliana Cardona Quirós, director of the Medellín and Antioquia Bureau.

Connectivity and strategic markets

The report also highlights that the United States is the main source market for tourists to Medellín, followed by Panama, Mexico and Puerto Rico. In addition, the city has significantly increased its presence in emerging markets such as Spain and Brazil.

Perspectives and next steps

Medellín will continue to strengthen its international promotion plan to continue capturing strategic markets and establish itself as a reference city in Latin America for meetings, entertainment and high-impact experiences tourism.

Source: Medellin Bureau.