The Republic of Panama has been recognized as a 'Trusted Country for FDI 2025' as a reliable destination for foreign investment, an award granted by the Country Brand Foundation, in collaboration with the MESIAS Institute - Brand Intelligence Spain and the European firm iTRUST Country Brand Intelligence.
The presentation of this prestigious award took place at an official ceremony at the Embassy of Panama in Madrid, where she was received by the Ambassador of Panama in Spain, Mr. Héctor Infante, in the presence of Ms. Carmen Gisela Vergara, Minister Counselor of the Embassy, from Mr. José María Cubillo, President of the Foundation.
This recognition is granted after a rigorous study based on the iTRUST Model, an algorithm that evaluates a country's Brand Equity in relation to foreign direct investment based on 72 indicators. The research gathered the opinions of senior executives of international companies established in Panama, confirming the country's solid reputation and attractiveness as an investment destination.
The results of the study reveal that:
9 out of 10 senior expatriate managers in Panama consider it an attractive country to do business.
8 out of 10 international executives believe that Panama is an attractive destination for foreign investment.
96.0% of international executives express affinity for Panama as a destination for foreign investment, with 0.0% detractors.
84.0% of international companies established in Panama confirm their commitment to the country and express their intention to continue investing in it.
These results highlight the positive perception and confidence of the international business community in the stability, security and projection of Panama as a strategic hub for foreign investment.
Propanamá, the government agency in charge of promoting investments and exports, has played a key role in consolidating the country's image as a reliable destination for international investment. The 'Trusted Country for FDI 2025' distinction reinforces Panama's position as a global benchmark in attracting foreign capital.
The award ceremony at the Panamanian Embassy in Madrid was attended by prominent figures from the diplomatic and business worlds, highlighting the importance of this recognition for the country's economic future.
Source: MESIAS Institute - Brand Intelligence Spain