Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, and ALL, the award-winning loyalty programme and booking platform of Accor, have taken their partnership to new heights, offering members additional benefits and opportunities to maximise their rewards through seamless conversions.
Thanks to this enhanced collaboration, Emirates Skywards members who are also ALL members can now convert their Skywards Miles into ALL Reward Points, unlocking extraordinary experiences across Accor’s extensive network of over 5,600 hotels across 45+ brands and 5,000 Limitless Experiences.
For every 4,000 Skywards Miles, members will receive 1,000 ALL Reward points, which can be redeemed for stays, exceptional dining experiences or exclusive Limitless Experiences available on ALL.com.
Within this framework, the partnership introduces seamless two-way conversions between the two loyalty programmes. This feature allows members to maximise their rewards and enjoy unrivalled lifestyle and travel experiences with both brands. ALL members can also convert their ALL Reward points into Skywards Miles – 4,000 ALL Reward points are equivalent to 2,000 Skywards Miles. Skywards Miles can be redeemed for a wide range of rewards including flight tickets on Emirates and partner airlines,
class upgrades, gift cards, hotel stays, hospitality at sporting and cultural events, tours and experiences that money can’t buy.
Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards Division, said: “At Emirates Skywards, we are constantly exploring new ways to help our members maximise the value of every Skywards Mile earned and redeemed. And our enhanced partnership with ALL, Accor’s loyalty programme, will deliver exactly that. Emirates Skywards members can now convert Skywards Miles into ALL Reward Points and access exceptional hotel stays at over 45 Accor brands around the world, enjoy unlimited experiences and much more. ALL loyalty programme members can also convert ALL Reward Points into Skywards Miles and enjoy the fantastic benefits Emirates Skywards is known for, such as flights to over 140 destinations across Emirates’ extensive network. We are delighted to expand our collaboration and work together to offer our members the most rewarding travel experiences, both in the air and on the ground.”
Mehdi Hemici, Head of Loyalty and eCommerce at Accor, comments: “We are delighted to strengthen our partnership with Emirates Skywards as it marks an important milestone in our commitment to enrich our programme with industry-leading partners.
“Our members will be able to easily earn and redeem their Points and Miles, opening up an exciting range of opportunities in new destinations where Emirates operates. Both Emirates Skywards and ALL have made member experiences a cornerstone of their value propositions and share the same passion for experiential travel. This partnership will take membership to the next level.”
From iconic destinations such as Dubai, Paris and the Maldives to trendy hotspots such as Riyadh and Bali, members can now combine exceptional hotel stays with first-class air travel, ensuring unforgettable journeys at every stage. With this strengthened partnership, ALL and Emirates Skywards offer members unprecedented flexibility, value and exclusive rewards.
Source: Emirates.