RCD Hotels closed 2024 with record sales in Latin America
With outstanding performance in key destinations and a notable increase in segments such as weddings, groups and leisure, the hotel chain reaffirms its expansion in the market
RCD Hotels has closed 2024 with results that reflect an increase in sales in the Latin American market. During the last four months of the year, the company exceeded its established sales target, achieving global growth of 10% compared to 2023. This increase was reflected in various key segments, such as leisure, weddings, groups and conventions, golf, family and couples, among others.
The most notable quarters in terms of the presence of Latin clients were the first and the last, with the Hard Rock Hotel & Casino Punta Cana and Hard Rock Hotel Riviera Maya being the most popular destinations for travelers in the region.
The group and leisure segments also experienced a significant increase, reaching a 10% increase in annual sales compared to the previous year. These achievements were possible thanks to the strategies implemented and the joint work with commercial partners, who play a crucial role in achieving these objectives.
Featured by Region
Andean Region
Comprising Argentina, Paraguay, Uruguay, Chile, Bolivia and Peru, it experienced global growth of 15% compared to 2023. Argentina led sales production, while Paraguay stood out for a 28% increase in its results, and began 2025 with 50% of sales achieved in 2024, a result that was also replicated in Chile, which exceeded 20% growth. Bolivia, for its part, stood out in the vacation segment, especially among couples, families and groups of friends.
Brazil
The country reported a 95% increase in sales compared to 2023, despite the challenges present in the market, such as restrictions on documentation to enter the Dominican Republic.
Central America and the Caribbean Region
In countries such as Colombia, Venezuela, Puerto Rico, Ecuador, El Salvador, Guatemala, Honduras, Panama and Costa Rica, sales were up 14% compared to the previous year. Within this region, the group segment accounted for 61% of sales, while weddings stood out for significant growth, doubling the results obtained in 2023. Guatemala doubled its sales compared to the previous year, standing out in the group and vacation segments.
These results reflect RCD Hotels' ongoing commitment to expanding and consolidating its presence in the Latin American region, in addition to the strong support and collaboration with its business partners, travel agents, public figures, wedding specialists and the MICE segment.
Source: RCD Hotels.