The trade fair, which will take place from 4 to 6 March at the Messe Berlin Exhibition Centre, brings together the main players in the global tourism industry to establish strategic alliances and generate new business opportunities.
Quito's presence at ITB Berlin will promote and raise awareness of its tourism offering in segments such as nature, ecotourism, adventure, culture, gastronomy, business, wellness, shopping and scientific tourism. Through interaction with tour operators, media and other industry players, the aim is to expand the destination's presence in the German and European markets.
One of the highlights of Quito Tourism's participation in ITB Berlin 2025 will be a disruptive activation at a strategic point in the city, designed to capture the public's attention and generate interest in Quito as a tourist destination. This action will offer a unique experience that invites travelers to discover the attractions of the Ecuadorian capital.
In addition, Quito Tourism will promote its hotel offering with a Zero Carbon Footprint, in line with the recognition given by the Provincial Chamber of Tourism in Pichincha (CAPTUR) in the ASICOTUR awards. These hotels, which have been part of the award-winning Hotel Sector Decarbonization Project, have implemented improvements in electricity generation, waste management, efficient water use and community relations. Additionally, these establishments maintain a process of measuring their carbon footprint, with plans for improvement, mitigation, reduction and offsetting emissions to achieve carbon neutrality.
As the official entity for tourism development and promotion, Quito Turismo will carry out a strategic agenda at ITB Berlin 2025 to strengthen public relations and transmit key messages about sustainability and the city's tourism potential. The public company's participation in international fairs is seen as an ideal opportunity to consolidate Quito's image on the international stage and generate new business opportunities for the destination.
Source: Quito Tourism.