Europamundo Vacaciones, one of the world's leading tour operators specialising in tours, has taken a key step in integrating Artificial Intelligence (AI) into its business strategy. Since the creation of the Digital Social Department in June 2024, the company has developed various innovative initiatives that improve internal efficiency and the experience of its customers.
The incorporation of AI into Europamundo began at the end of 2022 as an initiative by Elsa Mallol, current Head of the AI and Social Media Department. Her initial interest in the application of AI in the visual and audiovisual field quickly evolved into strategic projects that demonstrated its potential for process optimization. "AI allows us to automate tasks, improve customer interaction and generate high-value content, which translates into a better experience for both our employees and travelers," explains Mallol.
Innovative projects with AI
Europamundo is currently implementing AI in different key areas of its operations:
Europamundo Audio App: AI-generated scripts and voices to enrich the traveler's experience with interactive audio guides on their tours.
Automation in Customer Service and Quality: AI to optimize query management and speed up responses.
Support for travel guides: Tools with real-time information to facilitate their work.
HR Optimization: Smart chatbot to answer internal employee queries.
Podcast "A coffee with Europamundo": A 100% AI-created program that offers information about the company and the advantages of traveling with Europamundo.
Impact of AI on Europamundo
The benefits of AI in the company have been tangible in a short time:
Greater efficiency and productivity, reducing time spent on repetitive tasks and optimizing content production.
Better customer service, with faster responses and automated queries.
Enhanced travel experience, with interactive tools that enrich information and entertainment during the tours.
Innovation and differentiation in the sector, consolidating Europamundo as a pioneering company in the integration of AI in tourism.
"These advances allow us to offer a more agile and personalized service, as well as positioning ourselves as leaders in innovation within the tourism sector," says Berend L. Christian, Director of Corporate Planning at Europamundo.
“We will continue to explore new applications of AI to enhance our offering and further optimize our
processes.”
With this commitment to Artificial Intelligence, Europamundo not only optimizes its internal operations, but also improves the quality of service to its travelers, paving the way for a new era in the tourism industry.
Source: Europamundo.