In order to continue increasing the flow of Colombian travelers to our country, the Peruvian Commission for the Promotion of Exports and Tourism (PROMPERÚ) is participating in the ANATO 2025 Tourism Showcase, the most important tourism event in Colombia and one of the most prominent in Latin America, which takes place from February 26 to 28.
The delegation, made up of representatives from PROMPERÚ and 20 Peruvian tourism companies, has been showing Colombian tourism entrepreneurs the diverse and attractive tourist offer that our country has, which includes entertainment, shopping, gastronomy, adventure, well-being and culture. The objective is to position Peru as a country with fascinating destinations and multiple travel experiences, located just a few hours by flight from Colombia and can be enjoyed both on long holidays and on vacations.
The first day saw the inauguration of the 216 m2 Peruvian stand, where visitors can take a unique tour of our gastronomy, with daily cooking shows and tastings of exquisite Peruvian dishes such as Peruvian ceviche and cocktail classes in which visitors are taught how to prepare various cocktails based on pisco, our emblematic drink. In addition, visitors can appreciate the colorful Peruvian dances and take a virtual trip through Peru in an immersive experience.
This edition features the outstanding participation of the destination Lambayeque, a region that stands out for its cultural richness, the diverse experiences it offers in nature tourism and its great culinary appeal, increasingly recognized internationally, since its capital, Chiclayo, was included in the list of the Best 18 culinary destinations to discover this 2025, prepared by the famous American portal "Eater".
Peru's participation in the ANATO Tourism Showcase is important to continue increasing the flow of Colombian travelers to Peru. In 2024, a total of 170,347 visitors from that country were registered, reflecting a growth of 16% compared to the previous year. In fact, Colombia currently ranks fifth as a source of tourists to Peru in South America and sixth globally.
Peru receives Tripadvisor awards
During the fair, Peru was awarded in eight categories with the Travelers' Choice Awards - Best of the Best of 2025 by Tripadvisor, which recognizes the tourist places preferred by travelers who use this well-known tourism platform.
Cusco was chosen as the Best Destination in South America, and was also recognized within the list of places preferred by travelers in these categories: Best destinations in the world, Cultural destinations, Destinations for traveling alone and the Favorite places of travelers since the beginning of Tripadvisor (Tripadvisor's 25th Anniversary - World).
Meanwhile, Lima ranked 3rd in the category of Best Destinations in South America, and was part of the outstanding list of Gastronomic Destinations and Trending Destinations.
Source: Promperú.