Medellín shines at ANATO 2025 and consolidates its position as a booming tourist destination

What does it mean for Medellín to participate in the ANATO 2025 Tourism Showcase?

We are very pleased with this participation because we have seen great interest from tourism professionals, both nationally and internationally. This shows that we are doing things well as a city and as a region.

We are accompanied by 20 businessmen from the sector and seeing them in constant interaction with visitors and buyers is very gratifying. In addition, the Medellín stand has been a success, but beyond its design, what is really valuable is the influx of professionals interested in our destination.

How did you manage to attract so much attention at the fair? How did you work in the run-up to achieve this impact?

We have been working for nine months since the creation of the Medellín Tourism Secretariat under the direction of the mayor. Our strategy has been to share with the world the tourist wealth of Medellín, highlighting what travelers are looking for today: authentic experiences with the community.

Our city has neighborhoods and communes with fascinating stories that we do not want to hide, but rather tell with pride. Each of them offers unique stories that allow visitors to live enriching experiences. In addition, the worldwide recognition that our artists have achieved has put Medellín on the international map, which has further awakened interest in getting to know our city. At this fair, many visitors come to ask: "Where is Medellín? I want to get to know this wonderful city."

What are the main objectives and next steps for tourism in Medellín in 2025?

In terms of promotion, we have a clear strategy. We are going to focus our efforts on key markets such as Argentina, Chile and Mexico, without neglecting the destinations we have already worked with. We are also attentive to Avianca's decision on the continuation of the direct São Paulo-Medellín flight, since Brazil is another priority market.

We are also promoting health tourism, as Medellín has highly qualified professionals, first-class clinics and all the conditions to stand out in this segment. A key aspect of our strategy is the coordination with businessmen in the sector: we want the promotion of the city to be done in conjunction with hotels, tour operators and travel agencies.

We are convinced that this is the ideal time to go out into the world to promote Medellín as a first-class tourist destination, and we count on the support of the mayor to take our strategy to the next level.